Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Part 2: Designing Your Gift Card Strategy

Last updated :
April 25, 2024

minutes read

In this part of our guide, we're diving into how you can set up a gift card strategy that not only fits your business model but also resonates well with your customers.

Let's get into the nitty-gritty of making your gift cards appealing, promoting them effectively, and ensuring their success through careful management.

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1. Keep it simple

Your gift cards need to catch the eye and meet the needs of your customers.

For instance, research from the National Retail Federation indicates that nearly 60% of people prefer gift cards because they allow recipients to select their own gifts.

Offering a variety of card values (e.g., ₹500, ₹1000, ₹2000) caters to different budgets, while themed cards for special occasions add a personal touch that shoppers love.

Align your offerings with customer spending habits and preferences to ensure your gift cards meet their needs.

2. Promote it

Effective promotion is key to a successful gift card program. Multi-channel marketing significantly increases gift card sales.

This means leveraging your website, social media platforms, email campaigns, and in-store signage to highlight the benefits and versatility of your gift cards.

Sharing success stories or customer testimonials can further illustrate the value and thoughtfulness of your gift cards.

A blend of digital and physical marketing strategies, backed by real customer stories, can maximize your reach and appeal.

3. Measure it

Understanding the performance of your gift card program is crucial for its long-term success.

Metrics to watch include sales volume, redemption rates, and new customer acquisition.

Utilising gift card management software can simplify tracking these metrics, offering insights into customer preferences and the effectiveness of your marketing strategies.

Hubble can help you with monitoring key metrics like sales and redemption rates, adjusting your strategy based on these insights.

Designing a compelling gift card strategy involves understanding what your customers value, effectively communicating the benefits of your program, and closely monitoring its performance.

By doing so, you can ensure that your gift cards not only delight your customers but also contribute positively to your business’s growth.

😎 Top selling gift cards now
😎 Top selling gift cards now
😎 Top selling gift cards now
More in this series

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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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