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Do you find the brand name 'Bewakoof' strange or relatable? The traditional meaning that Bewakoof means stupid has changed its course to Bewakoof meaning 'making a difference without worrying about what others think.'
This unique, trendy, and attractive brand name grabs your attention – not entirely for the name, but for how a 'Made-In-India' initiated concept was adapted and how the brand changed a 'T-shirt-making business' into a 100 crore D2C brand.
When fashion brands were busy trying to be chic and royal with expensive price tags, the fashion e-commerce startup stood out from the rest by launching quirky, uncanny, and astounding designs that resonate with Gen Z and millennials.
Prabhkiran Singh and Siddharth Munot, Civil Engineers from IIT Bombay launched Bewakoof on April 1st, 2012. April Fool's day brought the brainstormers to go for the ‘Bewakoof” domain name for their humorous designs. Headquartered in Mumbai, Maharashtra, Bewakoof was initiated with a mission of bringing style and wit into the lives of young students by its founders.
Bewakoof launched its unique and crazy fashion apparel and slowly became one of the biggest brand names in India. This leading apparel brand has become one of the most pursued fashion trends creating a new niche in the fashion world.
'Bewakoof' as a brand formulates its production and marketing strategies based on people's opinions and choices. The brand has created an interesting presence among young people by listening to its 1.7 Million social media followers for innovative concepts.
Bewakoof believes in creating trending products that people love. Its social media fan base proves how Bewakoof is making an impact with its spirit of looking at things differently. With its innovative marketing techniques, 'New Month, New Color' or 'Design of the day,' the direct-to-consumer online fashion portal has grown from INR 30,000 to INR 250 crore in just 9 years.
"A Bewakoof follows his heart," the slogan of Bewakoof binds millennials and cultivates a culture that thrives on research and origination. They always strive to create something unique, breaking all records with their best-performing collections.
Bewakoof functions on principles like honesty, affordability, and creativity. Their goal is to enable self-expression through their innovative products and to promote a guilt-free shopping experience. It is characterized by the spirit of looking at things from a different angle without conforming to societal norms.
Bewakoof is famous for its affordable range of t-shirts for both men and women, which are available in a stylish variety and premium quality. While big brands were charging thousands for the staple piece of clothing, Bewakoof offered a much better range with the lowest possible rates.
This competitive pricing immediately grasped the right attention of the millennials and made the brand stand out. The brand promoted distinctive fashion with in-house design, manufacturing, technology, data science, and marketing skills, thus improving its value proposition - affordability.
The world knows "Bewakoof" for its innovative design, reasonable prices, and direct-to-consumer model. Their products are made in India and are highly preferred by their consumers.
Bewakoof is growing and is looking forward to a sales figure of INR 2,000 crores by 2025. The much-loved brand collaborates with the nation's top celebrities to scale its marketing and advertising campaigns. It also aims to increase its subscribers to one million in the next 2 years.
Firmly believing in "Mann Ki Baat," Bewakoof thrives on a mechanism for achieving lifestyle goals. There are no fixed rules to success, and all it takes to be successful is inspiration, an idea, fruitful long-term savings, an instinct, and the power and willingness to deal with failures.
Shopping malls are always looking for ways to maximize their profits and ensure that their mall is as profitable as possible. In this article, we will discuss five strategies that managements use to maximize shopping mall profits. By implementing these strategies, you will be able to ensure that your mall is running as efficiently and effectively as possible.
One of the best ways to maximize your profits is to offer discounts and special deals to shoppers. By offering discounts and special deals, you will be able to attract more customers and increase your overall sales. Additionally, offering discounts and special deals will help to build customer loyalty and ensure that your customers keep coming back.
Another great way to maximize your profits is to utilize loyalty programs. By offering loyalty programs, you will be able to reward customers for their loyalty and encourage them to shop at your mall. Additionally, loyalty programs can help you to attract new customers as well.
In today's world, technology is playing an increasingly important role in the retail industry. By leveraging technology, you can improve the customer experience and make it easier for customers to shop at your mall. Additionally, leveraging technology can help you to reduce costs and maximize profits.
Another great way to maximize profits is to focus on improving the shopping experience for customers. By offering a better shopping experience, you will be able to attract more customers and ensure that they keep coming back. Additionally, offering a better shopping experience can help you to build customer loyalty and maximize profits.
Finally, you should consider creating events and experiences at your mall. By creating events and experiences, you will be able to attract more customers and increase your overall sales. Additionally, creating events and experiences can help to build customer loyalty and ensure that your customers keep coming back.
As a shopping mall owner, you want to maximize your profits and ensure that your mall is as successful as possible. By implementing the strategies discussed in this article, you will be able to maximize your profits and ensure that your mall is running as efficiently and effectively as possible. With these strategies, you will be able to attract more customers and ensure that your mall is as successful as possible.
Retail therapy is the practice of shopping as a means to improve your mood or mental wellbeing. It’s based on the idea of treating yourself to something special as a reward or a way to cope with stress or anxiety. Shopping can be a great way to take your mind off of the things that are bothering you and can provide a sense of accomplishment or satisfaction.
There are several benefits to engaging in retail therapy. Shopping can be a great way to reward yourself after a long week of work or to cheer yourself up during a stressful period in life. It can also provide a sense of accomplishment or satisfaction as you find the perfect item or treat yourself to something special. Additionally, retail therapy can provide an opportunity to explore different stores and find something unique that you wouldn’t have considered before.
If you’re looking to engage in retail therapy, there are a few tips to keep in mind:
1. Set a budget: Before you start shopping, make sure you set a budget for yourself. This will help to ensure that you don’t overspend and that you stick to your goals.
2. Explore different stores: Don’t limit yourself to one store. Spend some time exploring different stores to find something unique and special.
3. Be mindful of your purchases: Make sure that you are mindful of your purchases and that you’re not just buying things to fill a void.
Retail therapy can be a great way to reward yourself and lift your spirits. Take the time to explore different stores and find something special that will make you feel good. Just remember to set a budget and be mindful of your purchases. With a little bit of planning and self-care, you can make retail therapy a positive experience!
Do you find the brand name 'Bewakoof' strange or relatable? The traditional meaning that Bewakoof means stupid has changed its course to Bewakoof meaning 'making a difference without worrying about what others think.'
This unique, trendy, and attractive brand name grabs your attention – not entirely for the name, but for how a 'Made-In-India' initiated concept was adapted and how the brand changed a 'T-shirt-making business' into a 100 crore D2C brand.
When fashion brands were busy trying to be chic and royal with expensive price tags, the fashion e-commerce startup stood out from the rest by launching quirky, uncanny, and astounding designs that resonate with Gen Z and millennials.
Prabhkiran Singh and Siddharth Munot, Civil Engineers from IIT Bombay launched Bewakoof on April 1st, 2012. April Fool's day brought the brainstormers to go for the ‘Bewakoof” domain name for their humorous designs. Headquartered in Mumbai, Maharashtra, Bewakoof was initiated with a mission of bringing style and wit into the lives of young students by its founders.
Bewakoof launched its unique and crazy fashion apparel and slowly became one of the biggest brand names in India. This leading apparel brand has become one of the most pursued fashion trends creating a new niche in the fashion world.
'Bewakoof' as a brand formulates its production and marketing strategies based on people's opinions and choices. The brand has created an interesting presence among young people by listening to its 1.7 Million social media followers for innovative concepts.
Bewakoof believes in creating trending products that people love. Its social media fan base proves how Bewakoof is making an impact with its spirit of looking at things differently. With its innovative marketing techniques, 'New Month, New Color' or 'Design of the day,' the direct-to-consumer online fashion portal has grown from INR 30,000 to INR 250 crore in just 9 years.
"A Bewakoof follows his heart," the slogan of Bewakoof binds millennials and cultivates a culture that thrives on research and origination. They always strive to create something unique, breaking all records with their best-performing collections.
Bewakoof functions on principles like honesty, affordability, and creativity. Their goal is to enable self-expression through their innovative products and to promote a guilt-free shopping experience. It is characterized by the spirit of looking at things from a different angle without conforming to societal norms.
Bewakoof is famous for its affordable range of t-shirts for both men and women, which are available in a stylish variety and premium quality. While big brands were charging thousands for the staple piece of clothing, Bewakoof offered a much better range with the lowest possible rates.
This competitive pricing immediately grasped the right attention of the millennials and made the brand stand out. The brand promoted distinctive fashion with in-house design, manufacturing, technology, data science, and marketing skills, thus improving its value proposition - affordability.
The world knows "Bewakoof" for its innovative design, reasonable prices, and direct-to-consumer model. Their products are made in India and are highly preferred by their consumers.
Bewakoof is growing and is looking forward to a sales figure of INR 2,000 crores by 2025. The much-loved brand collaborates with the nation's top celebrities to scale its marketing and advertising campaigns. It also aims to increase its subscribers to one million in the next 2 years.
Firmly believing in "Mann Ki Baat," Bewakoof thrives on a mechanism for achieving lifestyle goals. There are no fixed rules to success, and all it takes to be successful is inspiration, an idea, fruitful long-term savings, an instinct, and the power and willingness to deal with failures.
As an Indian employee, understanding the various components of your salary can feel like a daunting task.
With numerous deductions and contributions towards social welfare schemes, it can be challenging to know how much of your income is taxable and how much is not.
This article will provide an in-depth look at the income tax components of your salary, breaking down the different components and explaining how they affect your overall tax liability.
Your basic salary is the fixed component of your salary that you receive every month. It does not include any allowances, bonuses, or other benefits. Your basic salary is fully taxable, and it is used as the basis for calculating many other components of your salary.
Allowances are components of your salary that are paid to you to cover specific expenses related to your job or your personal life. Some common allowances include house rent allowance (HRA), conveyance allowance, medical allowance, and education allowance. These allowances may be fully or partially taxable depending on the conditions.
Perquisites, also known as perks, are non-cash benefits that you receive from your employer, such as a company car or a housing accommodation. The value of these benefits is added to your taxable income, and you are required to pay tax on them.
Bonuses are typically paid to employees at the end of the financial year or on special occasions. They may be fully or partially taxable, depending on how they are structured.
Your employer may contribute to your Provident Fund (PF), a savings scheme that helps you save money for your retirement. The contributions made by your employer towards your PF are tax-exempt, up to a certain limit. Additionally, the amount you contribute towards your PF is tax-deductible under Section 80C of the Income Tax Act.
The Employee State Insurance (ESI) is a social welfare scheme that provides medical benefits and cash benefits to employees in case of sickness, disability, or death. Your employer is required to contribute to the ESI on your behalf, and these contributions are fully tax-deductible.
Professional Tax is a tax levied by state governments on salaried employees. The amount of tax varies from state to state and is usually a nominal amount. Professional Tax is fully tax-deductible under Section 16 of the Income Tax Act.
Income Tax is the tax you pay on your income, including all the taxable components of your salary. The amount of income tax you pay depends on your income level and the tax slab you fall under. The income tax slabs change every year in the Union Budget.
In conclusion, understanding the different components of your salary is crucial for understanding your tax liability.
By breaking down the various components of your salary and explaining how they affect your tax liability, this article aims to help you navigate the complex world of Indian income taxes.
Remember, while paying taxes is an essential responsibility of every citizen, it is equally important to ensure that you are not paying more than you owe. Make sure you consult with a tax expert or use an online tax calculator to optimize your tax liability.
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