Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.
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Part 1: Why Launch a Gift Card Program?

Last updated :
April 25, 2024
/

minutes read

Gift cards are like magic keys for businesses, opening doors to new customers and extra sales.

They're simple: people buy a card, give it to someone, and that someone uses the card to shop from your business. It's a win-win.

The beauty of gift cards is they fit everyone's needs, making shopping easy and fun.

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How Gift Cards Can Boost Sales and Revenue

Imagine selling a piece of plastic or a digital code that promises you money now and potentially more money later. That's a gift card for you.

Studies by the Retail Gift Card Association show that most people who use gift cards end up spending more than the card's value.

Specifically, they spend about 38% more.

So, if someone comes in with a ₹1000 gift card, they might leave having spent ₹1380.

Just like that, your sales go up.

Turn One-Time Shoppers into Regulars

Gift cards have a secret power: they make people come back.

A survey by First Data found that nearly half of the folks who get gift cards return to the store more often.

It's a way of keeping your customers interested and connected to your brand.

Navigating the Indian Market

In India, where everyone loves a good deal and digital payments are king, gift cards are a perfect match.

Services like MyHubble.money show just how popular this trend is, with savings on big brands.

It's a smart move for any business looking to keep up with the times and give customers what they want: flexibility, savings, and a reason to shop more.

Conclusion

Gift cards are a fantastic way to make your customers happy and your sales higher.

They're more than just a way to buy things; they're a strategy to grow your business, making your customers more loyal and your registers busier.

As we move forward, we'll explore how to set up a gift card program that works best for you and your customers.

😎 Top selling gift cards now
😎 Top selling gift cards now
😎 Top selling gift cards now
More in this series

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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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