Part 1: Why Launch a Gift Card Program?

How Gift Cards Can Boost Sales and Revenue

Imagine selling a piece of plastic or a digital code that promises you money now and potentially more money later. That's a gift card for you. Studies by the Retail Gift Card Association show that most people who use gift cards end up spending more than the card's value. Specifically, they spend about 38% more. So, if someone comes in with a ₹1000 gift card, they might leave having spent ₹1380. Just like that, your sales go up.

Enhance Customer Engagement by Turning One-Time Shoppers into Regulars

Gift cards have a secret power: they make people come back. A survey by First Data found that nearly half of the folks who get gift cards return to the store more often. It's a way of keeping your customers interested and connected to your brand.

Addressing Common Questions: The FAQs

What good does a gift card program do immediately?

You get money upfront when the card is bought, and it often leads to more spending in your store.

Can gift cards make customers keep coming back?

Yes, they make customers more likely to visit again, helping build loyalty to your brand.

Navigating the Indian Market

In India, where everyone loves a good deal and digital payments are king, gift cards are a perfect match. Services like MyHubble.money show just how popular this trend is, with savings on big brands. It's a smart move for any business looking to keep up with the times and give customers what they want: flexibility, savings, and a reason to shop more.

Conclusion

Gift cards are a fantastic way to make your customers happy and your sales higher. They're more than just a way to buy things; they're a strategy to grow your business, making your customers more loyal and your registers busier. As we move forward, we'll explore how to set up a gift card program that works best for you and your customers.