Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.
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How Gift Cards Are Shaping Tomorrow's Shopping

Last updated :
April 25, 2024
/

minutes read

Imagine a world where every gift you give is exactly what the receiver wanted, and every purchase saves you a bit more.

That’s the future we’re stepping into with gift cards. Welcome to the future where gifting meets the magic of technology, seamlessly blending with the personal touch we all cherish.

In the bustling markets of India a transformation is underway and we at Hubble are excited to be pushing it further. This journey of ours into the future is not just about innovation; it's about making every transaction and gift meaningful and personalised.

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Digital Gift Cards Take the Lead

Imagine if gifting was as simple as sending a WhatsApp message. Digital gift cards are making this a reality.

The ease of selecting, sending, and spending gift cards digitally is akin to the revolution brought by instant messaging.

According to Qwikcilver, the Indian gift card market is poised to soar to $14 billion by 2024, powered by the sheer convenience digital gift cards offer. This meteoric rise underscores a shift in consumer behavior, gravitating towards more flexible and hassle-free shopping experiences.

Personalization and Customization of Gift Cards

In a world flooded with options, personalization is the beacon of light guiding the way.

According to a survey conducted by Forbes, over 50% of consumers expressed a preference for personalized products and services, signaling a departure from one-size-fits-all offerings.

Hubble Money is accentuating this by offering over 300+ gift cards that can be hyper personalised to someone's needs. This makes every gift special and every transaction more engaging.

This strategy not only enhances the gifting experience but also bolsters consumer engagement and loyalty.

Integration of Gift Cards with Mobile Wallets and Apps

Visualize a wallet that never runs out of the right card. That's the promise of integrating gift cards with mobile wallets and apps.

Nielsen's insights reveal that 72% of mobile users in India prefer applications that amalgamate various services, including gift cards, underscoring a demand for unified solutions.

The Hubble App and web-store mirror this demand, providing a seamless and convenient way for consumers to access and utilize their gift cards with just a few taps.

Embracing Eco-friendly Gift Card Solutions

In an age where sustainability is paramount, digital gift cards stand out as the eco-warriors of the retail world.

With 85% of Indian millennials leaning towards eco-friendly brands, as noted by Nielsen, the pivot towards digital gift cards is not just a technological upgrade but a nod to environmental responsibility.

Hubble Money's digital-first approach not only aligns with consumer preferences for sustainable options but also sets a standard for eco-conscious commerce.

Leveraging AI for a Smarter Gift Card Experience

Artificial Intelligence (AI) is reshaping how businesses interact with customers. The advent of AI in the gift card industry is like having a savvy friend who knows exactly what you want and finds you the best deals.

Accenture's research suggests that AI could boost India's annual growth rate by 1.3 percentage points by 2035, highlighting its potential to revolutionize retail by making shopping experiences more personalized and efficient.

Hubble Money leverages AI to tailor offers and rewards, ensuring that each transaction is not just a purchase but a personalized shopping journey.

Mastering Omnichannel Gift Card Strategies

The Omnichannel Experience seamlessly integrates shopping across online, in-store, and mobile app channels, providing a consistent and convenient journey for the consumer. It allows shoppers to switch between platforms without friction, enhancing their experience and loyalty. 

A study by the Harvard Business Review found that omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. Hubble Money's omnichannel presence ensures that customers can access their services anytime, anywhere.

😎 Top selling gift cards now
Gift Card Aspects Supporting Data Source
Market Growth The Indian gift card market is expected to grow by 32% annually, reaching $14 billion by 2024. https://www.qwikcilver.com/
Consumer Preference Over 50% of consumers express a preference for personalized products and services. https://www.forbes.com/
Mobile App Integration 72% of mobile shoppers in India prefer apps that offer multiple services, including gift cards. https://www.nielsen.com/
Eco-conscious Consumer Behavior 85% of millennials prefer eco-conscious brands, highlighting a trend towards sustainability in gift cards. https://www.nielsen.com/
AI Impact on Economy AI could boost India's annual growth rate by 1.3 percentage points by 2035. https://www.accenture.com/
Omnichannel Spending Increase Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. https://hbr.org/

Wrapping Up

The landscape of gift cards in India is on the cusp of a revolution, blending technology, personalization, and sustainability.

Companies like Hubble Money are leading the charge, transforming the way Indians think about gift-giving and spending.

As we look to the future, the gift card industry will continue to evolve, offering more opportunities for businesses to connect with their customers in meaningful ways.

😎 Top selling gift cards now
😎 Top selling gift cards now
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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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