What are the top factors consumers consider when choosing a coffee shop?

Last updated :
March 10, 2024
/

minutes read

Table of Contents

The Art of Choosing: What Makes Your Coffee Shop Tick?

Ever wondered why you always end up at the same coffee shop, even when there are other options around? Let's dive into the top factors that influence your favourite haunt's selection!

Understanding the Coffee Shop Phenomenon

Coffee shops in India have come a long way from just being places serving caffeinated beverages. They're now spaces of comfort, social interaction, and even work, apart from offering a range of beverages and snacks. As consumers, you might think that you choose a coffee shop based on the coffee quality. But there's more to it. Let's unravel these factors one by one.

Location, Location, Location

The first factor, quite obviously, is the location. Your coffee shop of choice is likely conveniently located. It could be near your home, your workplace, or on your daily commute route. After all, nobody wants to travel miles for a cup of coffee, right?

The Aroma of Ambiance

The second most critical factor is the ambience. A coffee shop is not just about the coffee; it's about the experience. The lighting, furniture, music, and even the staff play a significant role in creating an atmosphere that's inviting and comforting. A coffee shop that feels like a second home or a cosy workspace is likely to win your loyalty.

Coffee Quality and Variety

Of course, we can't ignore the quality of the coffee. You frequent a coffee shop for its speciality brews or because the barista knows just how you like your latte. The variety of coffee and other beverages also plays a part. After all, options and choices are what we all love, don't we?

Price Point

The cost is another factor. The average Indian consumer is price-conscious, and coffee shops are no exception to this rule. You may love the artisanal coffee at that fancy coffee shop, but if it burns a hole in your pocket, you're likely to prefer a more affordable option.

The Social Aspect

Coffee shops have become social hubs. They're places where you meet friends, conduct informal meetings, or sit down to work on your laptop. This social aspect is a significant factor in choosing a coffee shop. Some people prefer bustling, lively places, while others may opt for quieter, more serene spaces.

The Power of Branding

Branding is another crucial element. A well-established brand creates an image of reliability and quality. A coffee shop with a powerful brand presence, like Starbucks or Café Coffee Day, might be chosen over lesser-known brands.

Wi-Fi Connectivity

In today's digital age, having Wi-Fi connectivity in a coffee shop is almost a prerequisite. For many young professionals and students, a coffee shop doubles as a workspace. Without a stable and fast Wi-Fi connection, these customers might look elsewhere.

Now that we've brewed this understanding, next time you visit your favourite coffee shop, observe these factors at play. And remember, whether it's for the love of coffee, the ambiance, or just because it's convenient, your favourite coffee shop is more than just about the coffee.

Loved our take on the coffee shop phenomenon? Think we missed something? Share this article with your friends and start a conversation about what makes your favourite coffee shop tick!

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
No items found.
😎 Extra discount on top brands
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
POPULAR_BRANDS
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
POPULAR_BRANDS,BEAUTY_AND_FASHION
Flipkart
Flipkart
2
% OFF
POPULAR_BRANDS
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
BEAUTY_AND_FASHION
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
POPULAR_BRANDS,ROUTINE
Decathlon
Decathlon
4
% OFF
GIFTING
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
POPULAR_BRANDS
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
POPULAR_BRANDS
Zomato
Zomato
6
% OFF
POPULAR_BRANDS,COFFEE_CRAVINGS,TOP_BRANDS
Swiggy
Swiggy
5
% OFF
POPULAR_BRANDS
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
BEAUTY_AND_FASHION
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
COFFEE_CRAVINGS
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
Only the best for
No items found.
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
Flipkart
Flipkart
2
% OFF
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
Decathlon
Decathlon
4
% OFF
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
Zomato
Zomato
6
% OFF
Swiggy
Swiggy
5
% OFF
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
New brands added every week!
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
Flipkart
Flipkart
2
% OFF
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
Decathlon
Decathlon
4
% OFF
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
Zomato
Zomato
6
% OFF
Swiggy
Swiggy
5
% OFF
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
More in this series

Claim This Offer
Only on Hubble Money

Claim This Offer
Only on Hubble Money

More like this

No items found.
Get rewarded every time you shop.
Up to 10% discount on 300+ brands
No items found.
Become a
smart shopper today
DOWNLOAD Hubble
Scan & download
Urban Vault, #591, 15th main road, 22nd Cross Rd, 3rd Sector, HSR Layout, Bengaluru, Karnataka 560102
Made with 💜 in Bengaluru 🇮🇳 India | © 2024 by Gullak Technologies Pvt Ltd.
No items found.