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What are the top factors consumers consider when buying furniture online?

Last updated :
March 10, 2024
/

minutes read

Sofa So Good: The Big Factors Driving Online Furniture Buying in India

Grab a seat and settle in, for today we're digging into the psyche of India's increasingly digital-savvy furniture shoppers. We'll explore the key factors that sway the Indian consumer’s decision when hunting for the perfect piece online.

Quality or Quantity? The Material World

In the pursuit of furnishing their homes, Indians, particularly younger generations, are increasingly making a beeline for online platforms. But what's catching their eye? Quality ranks high. With the home being the safe haven, a space that reflects one’s personality, nobody wants a couch that caves in after a few weeks. Material quality, longevity and resilience are central to the selection process.

Moreover, unlike buying a shirt or a smartphone, furniture is often a long-term commitment. Hence, consumers are willing to pay a premium for high-quality materials and workmanship, which online platforms showcase via detailed product descriptions and high-resolution images. It's a case of quality over quantity.

The Perfect Fit: Size and Aesthetic

Online furniture stores might not allow you to physically sprawl on a sofa, but they provide something equally important - specifications. The precise size and dimensions of each piece of furniture are significant decision factors. After all, no one wants a sofa that overshadows the rest of the room or a table that barely fits.

Additionally, the aesthetic appeal of furniture is a powerful lure for the Indian consumer. This is not just about the design, but also about how well the piece aligns with the overall decor theme. Online stores typically offer an array of styles and designs, tapping into the diverse aesthetic preferences of the Indian market.

Price Tag Tango: Affordability and EMI Options

Online platforms are infamous for their jaw-dropping discounts, and furniture shopping is no exception. Price affordability is a key driver in the decision-making process. And it's not just about the sticker price, but also about the availability of cost-effective EMI (Equated Monthly Instalment) options. With flexible payment plans, a dream piece of furniture can be just a few clicks away, without having to burn a hole in the pocket.

Delivery Date: Lead Time and Assembly

The speed of delivery matters. As much as Indians love a bargain, they don't like to wait. Long lead times can be a deal-breaker, while quick delivery options are seen as a significant advantage.

Moreover, ease of assembly is a rising factor. With many young Indian consumers living in rented or temporary accommodation, flat-packed, easy-to-assemble furniture is gaining traction. Online platforms that provide detailed assembly instructions, or better yet, free assembly service, score high on the consumer preference list.

Feedback Loop: Reviews and Ratings

Social proof is powerful. Online reviews and ratings often make or break a purchase decision. Consumers rely on the experiences of others to gauge the quality, comfort, and longevity of furniture. Negative reviews can send potential buyers running, while glowing testimonials can push them towards the 'add to cart' button.

To Conclude

India's online furniture market is booming, and understanding the consumer's psyche is the key to tap into this growth. As the quality, size, aesthetics, affordability, lead time, assembly ease, and peer reviews become vital, online platforms that can deliver on these fronts are bound to stand tall.

So, did this piece spark an idea for your next online furniture purchase? Or maybe it made you look at your current sofa in a new light? Either way, don't keep it to yourself! Share this article with your friends and help them make informed furniture-buying decisions too.

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