What are the top factors consumers consider when buying furniture online?

Last updated :
September 27, 2023
/

minutes read

Table of Contents

Sofa So Good: The Big Factors Driving Online Furniture Buying in India

Grab a seat and settle in, for today we're digging into the psyche of India's increasingly digital-savvy furniture shoppers. We'll explore the key factors that sway the Indian consumer’s decision when hunting for the perfect piece online.

Quality or Quantity? The Material World

In the pursuit of furnishing their homes, Indians, particularly younger generations, are increasingly making a beeline for online platforms. But what's catching their eye? Quality ranks high. With the home being the safe haven, a space that reflects one’s personality, nobody wants a couch that caves in after a few weeks. Material quality, longevity and resilience are central to the selection process.

Moreover, unlike buying a shirt or a smartphone, furniture is often a long-term commitment. Hence, consumers are willing to pay a premium for high-quality materials and workmanship, which online platforms showcase via detailed product descriptions and high-resolution images. It's a case of quality over quantity.

The Perfect Fit: Size and Aesthetic

Online furniture stores might not allow you to physically sprawl on a sofa, but they provide something equally important - specifications. The precise size and dimensions of each piece of furniture are significant decision factors. After all, no one wants a sofa that overshadows the rest of the room or a table that barely fits.

Additionally, the aesthetic appeal of furniture is a powerful lure for the Indian consumer. This is not just about the design, but also about how well the piece aligns with the overall decor theme. Online stores typically offer an array of styles and designs, tapping into the diverse aesthetic preferences of the Indian market.

Price Tag Tango: Affordability and EMI Options

Online platforms are infamous for their jaw-dropping discounts, and furniture shopping is no exception. Price affordability is a key driver in the decision-making process. And it's not just about the sticker price, but also about the availability of cost-effective EMI (Equated Monthly Instalment) options. With flexible payment plans, a dream piece of furniture can be just a few clicks away, without having to burn a hole in the pocket.

Delivery Date: Lead Time and Assembly

The speed of delivery matters. As much as Indians love a bargain, they don't like to wait. Long lead times can be a deal-breaker, while quick delivery options are seen as a significant advantage.

Moreover, ease of assembly is a rising factor. With many young Indian consumers living in rented or temporary accommodation, flat-packed, easy-to-assemble furniture is gaining traction. Online platforms that provide detailed assembly instructions, or better yet, free assembly service, score high on the consumer preference list.

Feedback Loop: Reviews and Ratings

Social proof is powerful. Online reviews and ratings often make or break a purchase decision. Consumers rely on the experiences of others to gauge the quality, comfort, and longevity of furniture. Negative reviews can send potential buyers running, while glowing testimonials can push them towards the 'add to cart' button.

To Conclude

India's online furniture market is booming, and understanding the consumer's psyche is the key to tap into this growth. As the quality, size, aesthetics, affordability, lead time, assembly ease, and peer reviews become vital, online platforms that can deliver on these fronts are bound to stand tall.

So, did this piece spark an idea for your next online furniture purchase? Or maybe it made you look at your current sofa in a new light? Either way, don't keep it to yourself! Share this article with your friends and help them make informed furniture-buying decisions too.

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Wonderchef
10
% OFF
Willian Penn
7
% OFF
White Crow
12
% OFF
Westside
10
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Water Bill
1
% OFF
Watcho Dish TV
2
% OFF
Wakefit
7
% OFF
Vijay Sales
3
% OFF
Veridicus
12
% OFF
Van Heusen
4
% OFF
Valorant
3
% OFF
VMart
5
% OFF
Urban Ladder
13
% OFF
Unlimited
6
% OFF
Unipin E-Gift
2
% OFF
Uber
4
% OFF
US Polo Assn
8
% OFF
Trends Women
13
% OFF
Trends Man
13
% OFF
Trends Junior
13
% OFF
Trends Footwear
13
% OFF
Titan Minimals
8
% OFF
TimeZone_to_be_deleted
2
% OFF
Thomas Cook
4
% OFF
Third Wave Coffee
10
% OFF
The Raymond Shop
9
% OFF
The Postcard Hotel
5
% OFF
The Body Shop
6
% OFF
Tata Play HD
12
% OFF
Tata Play Binge Plus
8
% OFF
Tata Play Binge Plus
8
% OFF
Tata Cliq Palette
6
% OFF
Tata Cliq Luxury
5
% OFF
Tata Cliq Luxury
6
% OFF
Tata Cliq Luxury
5
% OFF
Tata Cliq
6
% OFF
Tata Cliq
5
% OFF
Tanishq Studded
2
% OFF
Tanishq Gold Coin
2
% OFF
Tanishq
1
% OFF
TBZ
1
% OFF
Swiggy One Lite
67
% OFF
Swiggy One Lite
67
% OFF
Swiggy Instamart
10
% OFF
Swiggy Instamart
6
% OFF
Swiggy Inhouse Only
4
% OFF
Swiggy Dineout
10
% OFF
Swiggy
10
% OFF
Swiggy
10
% OFF
Sweet Bengal
10
% OFF
Surat Diamonds Solitaire
2
% OFF
Surat Diamonds Main
2
% OFF
Superdry
12
% OFF
Street Foods By PUNJAB Grill
2
% OFF
Steve Madden
12
% OFF
Sterling Holiday Resorts
4
% OFF
Steam wallet
3
% OFF
Steam wallet
3
% OFF
Starbucks
5
% OFF
Spotify 6 Months
5
% OFF
Spotify
5
% OFF
Spencer
4
% OFF
Speedo
10
% OFF
Spar Hypermart
4
% OFF
Spar Hypermart
4
% OFF
SonyLiv 6 Months
35
% OFF
SonyLiv 1 Year
35
% OFF
SonyLiv 1 Month
35
% OFF
SonyLiv
35
% OFF
SonyLiv
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% OFF
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% OFF
Skechers
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% OFF
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% OFF
Shoppers Stop
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% OFF
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10
% OFF
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% OFF
Samsonite
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% OFF
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Resonate
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% OFF
Replay
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% OFF
Renee Cosmetics
10
% OFF
Reliance Trends Footwear
2
% OFF
Reliance Trends
13
% OFF
Reliance Smart Point
3
% OFF
Reliance Smart Bazaar
3
% OFF
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