What are the top factors consumers consider when buying eyewear online?

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Last updated :
May 23, 2023

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What are the top factors consumers consider when buying eyewear online?

Seeing Clearly: The Top Factors Driving Online Eyewear Shopping in India

In a world where screens dominate our lives, eyewear has become more than just a vision aid. It's a fashion statement, a screen protector, and above all, a necessity. So, what do Indians look for when buying eyewear online? Let's delve into this intriguing optical journey.

The Virtual Spectacle Revolution

In the past, buying spectacles was a cumbersome process. It required multiple trips to the local optician, a series of eye tests, and an agonising wait for your glasses to be ready. But the internet has changed all that. Now, you can order the perfect pair of glasses from the comfort of your home, and have them delivered to your doorstep.

But what are the key factors that Indian consumers consider when purchasing eyewear online?

1. Variety and Style

In the fashion-conscious world of today, eyewear is as much about improving sight as it is about making a style statement. Online platforms offer an extensive range of designs, colours, and styles, from chic cat-eye frames to the classic aviators. The vast variety allows consumers to choose frames that complement their face shape, personality, and lifestyle.

2. Price and Discount Offers

The online marketplace is highly competitive. Retailers offer attractive discounts and affordable pricing to lure customers. The possibility of getting a high-quality pair of spectacles at a fraction of the cost is a major driving factor for consumers.

3. Virtual Try-On

One of the key barriers to online eyewear shopping is the inability to try on the glasses. To counter this, many online platforms now offer virtual try-on features. By using augmented reality (AR) technology, customers can see how different frames look on their face, making the buying process easier and more enjoyable.

4. Quality and Durability

While style and price are important, consumers also want assurance about the quality and durability of the product. Online retailers that offer warranties, product specifications, and customer reviews help build trust with their consumers.

5. Easy Return and Exchange Policies

Despite the best virtual try-on tools, sometimes the product may not meet the customer's expectations. A hassle-free return and exchange policy is critical in such situations. It gives consumers the confidence to take the plunge and make the purchase.

6. Speedy Delivery and Customer Service

Indian consumers value prompt delivery and excellent customer service. Companies that provide accurate delivery timelines and efficient customer service are likely to attract and retain more customers.

7. Prescription Accuracy

For prescription glasses, ensuring the correct lens power is crucial. Online platforms that offer free eye-tests or have collaborations with local opticians for accurate prescriptions hold a significant advantage.


The online eyewear market in India is booming, driven by a tech-savvy generation that values convenience, variety, and value for money. As online retailers continue to innovate and improve their offerings, the future of eyewear shopping seems clearer than ever.

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