The role of eyewear brands in promoting UV protection and eye health

Last updated :
March 10, 2024
/

minutes read

Table of Contents

Specs Appeal: How Indian Eyewear Brands are Shading Us Towards Healthier Vision

Remember when your parents told you not to stare directly at the sun? They were on to something. Now, it's not just about the sun. It's about the unseen danger in everyday light. And leading the charge against this invisible foe are India's eyewear brands.

UV Rays: The Invisible Enemy

Sunlight may be a source of Vitamin D, but it also carries harmful ultraviolet (UV) rays. Excessive exposure to these rays can lead to numerous eye conditions such as cataracts, macular degeneration, and photokeratitis, also known as snow blindness. UV rays don't discriminate – they affect people irrespective of age and can cause damage even on cloudy days.

Indian Eyewear Brands: The Vanguard

Indian eyewear brands have been proactive in this fight against UV radiation. They've recognized the necessity of not just fashion-forward frames but also protective lenses. Brands like Titan Eye Plus, Lenskart, and John Jacobs have been diligently promoting UV-protection eyewear that combines style with safety.

Promotion: A Mix of Education and Engagement

Promoting UV protection isn't about merely selling glasses. It's about educating consumers on the importance of eye health. Indian eyewear brands have adopted unique strategies to achieve this.

Lenskart, for instance, has been running campaigns stressing the importance of UV protection. They've used social media platforms, and blogs, and even created engaging content like quizzes to increase awareness. Their ‘Blu’ range of eyeglasses, specifically designed to block harmful blue light from digital screens, is a testament to their commitment towards eye health.

Similarly, Titan Eye Plus has been emphasising on UV protection through its range of sunglasses and prescription glasses. They have also taken up initiatives like free eye check-ups to ensure that their customers not only wear fashionable eyewear but also take regular care of their eyes.

The Impact: A New Trend in Consumer Behaviour

These efforts by eyewear brands are reshaping how Indians perceive eyewear. It’s not just about looking good anymore. It’s about feeling good and keeping your eyes healthy.

Studies show that the demand for UV-protection eyewear is on the rise in India, and this trend is only expected to accelerate as consumers become more health-conscious. Plus, the affordability and accessibility of these brands have made it easier for everyone to adopt this protective gear.

The Future: Bright, with a Chance of Shaded Eyewear

The future of eyewear in India seems to be veering towards health and protection. The eyewear industry is evolving from just corrective eyewear to preventive eyewear. Brands are likely to invest more in technology that not only protects the eyes from UV rays but also from the blue light emitted by digital devices.

Moreover, the rising popularity of online eyewear retailing in India is expected to bolster the UV-protection eyewear market. The convenience of buying glasses from the comfort of one's home, coupled with the assurance of UV protection, is a win-win for both the consumers and the eyewear brands.

And that’s the long and short of it. India's eyewear brands are not just selling glasses; they're selling vision health. They're helping us see that protection from UV rays is not an option, but a necessity. The question is, are you seeing what they're showing?

If you found this piece enlightening, why not share it? Maybe your share could be the reason someone picks up their first pair of UV-protection glasses. After all, sharing is caring, and when it comes to eye health, we all need to care a little more.

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
No items found.
😎 Extra discount on top brands
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
POPULAR_BRANDS
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
POPULAR_BRANDS,BEAUTY_AND_FASHION
Flipkart
Flipkart
2
% OFF
POPULAR_BRANDS
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
BEAUTY_AND_FASHION
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
POPULAR_BRANDS,ROUTINE
Decathlon
Decathlon
4
% OFF
GIFTING
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
POPULAR_BRANDS
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
POPULAR_BRANDS
Zomato
Zomato
6
% OFF
POPULAR_BRANDS,COFFEE_CRAVINGS,TOP_BRANDS
Swiggy
Swiggy
5
% OFF
POPULAR_BRANDS
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
BEAUTY_AND_FASHION
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
COFFEE_CRAVINGS
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
Only the best for
No items found.
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
Flipkart
Flipkart
2
% OFF
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
Decathlon
Decathlon
4
% OFF
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
Zomato
Zomato
6
% OFF
Swiggy
Swiggy
5
% OFF
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
New brands added every week!
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
Flipkart
Flipkart
2
% OFF
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
Decathlon
Decathlon
4
% OFF
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
Zomato
Zomato
6
% OFF
Swiggy
Swiggy
5
% OFF
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
More in this series

Claim This Offer
Only on Hubble Money

Claim This Offer
Only on Hubble Money

More like this

No items found.
Get rewarded every time you shop.
Up to 10% discount on 300+ brands
No items found.
Become a
smart shopper today
DOWNLOAD Hubble
Scan & download
Urban Vault, #591, 15th main road, 22nd Cross Rd, 3rd Sector, HSR Layout, Bengaluru, Karnataka 560102
Made with 💜 in Bengaluru 🇮🇳 India | © 2024 by Gullak Technologies Pvt Ltd.
No items found.