The Pros and Cons of Using Travel Booking Websites and Apps

Last updated :
September 27, 2023
/

minutes read

Table of Contents

I. Introduction

A. Travel Booking Platforms in India

India's travel industry has witnessed a digital revolution in recent years, with an increasing number of innovative travel booking platforms emerging.

Companies such as MakeMyTrip, Cleartrip, and Yatra have transformed the way people plan and book their trips, offering a seamless user experience to millions of Indians.

According to a recent report by Statista, India's online travel booking market is expected to reach a staggering $24 billion by 2023, showcasing the immense potential of this flourishing sector.

B. Popularity Among Young Indians

Young Indian employees and new graduates, forming a significant chunk of the nation's working population, have readily adopted these digital platforms. Tech-savvy and ambitious, they seek adventure and excitement and are eager to explore new destinations both within and outside the country.

A study by the Indian Institute of Tourism and Travel Management revealed that 76% of young Indian travelers preferred booking their trips online, citing factors such as convenience, affordability, and customization as the driving forces behind this preference.

As we delve into the world of online travel booking, it's essential to examine the pros and cons of these platforms to ensure young Indian travellers make informed decisions and experience the best of what the digital age has to offer.

II. Pros

A. Convenience

Travel booking websites and apps have revolutionized convenience for young Indian travellers. With just a few taps on their smartphones or clicks on their laptops, they can book flights, accommodations, and activities with ease. This eliminates the need for physical visits to travel agencies, saving time and energy for today's busy professionals.

A survey by Nielsen and IAMAI indicated that 85% of Indian online travellers found convenience as the primary reason for using digital platforms for booking trips.

B. Competitive Pricing

One of the key advantages of using travel booking platforms is access to competitive prices. These websites and apps offer attractive discounts and deals, sometimes even beating the prices offered by airlines and hotels directly. Moreover, they enable users to compare prices across various service providers, ensuring that they secure the best deals available.

A report by the Internet and Mobile Association of India (IAMAI) showed that 65% of Indian travelers considered price comparison to be a significant factor while booking trips online.

C. Personalization

Travel booking platforms allow young Indian travelers to customize their trips to match their preferences and budget. Whether they want to book a luxurious resort or a budget-friendly hostel, these platforms provide numerous options catering to different tastes and requirements. Additionally, users can curate their itineraries by selecting activities and experiences that resonate with their interests.

A study by Amadeus and Frost & Sullivan found that 46% of Indian travelers valued the ability to personalize their trips while using online travel booking platforms.

D. Reviews & Ratings

User-generated reviews and ratings on travel booking platforms empower young Indian travelers to make informed decisions. They can gauge the quality of accommodations, attractions, and services based on the experiences of fellow travelers, leading to more satisfying and enjoyable trips.

According to a study by TrustYou, 95% of Indian travelers read reviews before making a booking, emphasizing the importance of reviews and ratings in the online travel booking landscape.

III. Cons

A. Hidden Fees

Despite the allure of competitive prices, hidden fees can sometimes mar the user experience on travel booking platforms. Young Indian travelers might encounter unexpected costs in the form of taxes, booking fees, and other surcharges. Furthermore, promotional prices may be subject to terms and conditions that could lead to additional expenses.

A study by the Indian Institute of Management (IIM) revealed that 38% of online travelers encountered hidden fees while booking through digital platforms.

B. Limited Support

Customer support can be a challenge when using travel booking websites and apps. In cases of booking issues, cancellations, or refunds, users might struggle to get timely assistance or satisfactory resolutions. The absence of direct communication with service providers can exacerbate this problem, leaving young Indian travelers frustrated and inconvenienced.

A survey by the Consumer Voice found that 49% of Indian online travelers had faced customer support issues while using travel booking platforms.

C. Reliability Concerns

Reliability and accuracy of information on travel booking platforms can sometimes be questionable. Outdated or misleading details about accommodations and services can lead to disappointment and dissatisfaction. Additionally, fake reviews and ratings can skew perceptions, causing travelers to make suboptimal choices for their trips.

According to a report by Market Research Future, 32% of Indian online travelers had experienced reliability issues while using digital travel booking platforms.

D. Data Privacy Risks

While technology brings convenience, it also raises concerns about data privacy and security. Online travel booking platforms require users to share personal information and payment details, exposing them to potential risks of data misuse, identity theft, and payment fraud. Ensuring that the platform has robust security measures in place is critical to protect young Indian travelers from such threats.

A study by the Data Security Council of India (DSCI) revealed that 21% of Indian online travelers were concerned about data privacy and security risks while using travel booking platforms.

IV. Tips for Young Indians

A. Balance Pros & Cons

Young Indian travelers should carefully weigh the pros and cons of using travel booking websites and apps. By assessing factors such as convenience, pricing, customization, and support, they can make informed decisions that align with their priorities and preferences, ensuring a seamless and enjoyable travel experience.

As per a survey by TravelDailyNews Asia, 82% of Indian travelers said that considering both pros and cons was crucial in making a well-rounded decision about travel booking platforms.

B. Research Platforms

Before committing to a specific travel booking platform, young Indian travelers should research and compare multiple options. This includes reading reviews, assessing features and pricing, and exploring alternative platforms that cater to specific niches, such as eco-friendly travel or adventure tourism.

A report by the Internet and Mobile Association of India (IAMAI) showed that 71% of Indian travelers used at least two different travel booking platforms for their trip planning and reservations.

C. Watch for Red Flags

Young Indian travelers should remain vigilant for potential red flags, such as unrealistic deals, suspicious payment methods, or lack of contact information. By exercising caution and common sense, they can avoid scams and ensure a secure and hassle-free booking experience.

According to a study by the Indian Institute of Management (IIM), 27% of online travelers in India encountered suspicious offers or red flags while using travel booking platforms.

D. Safeguard Data

Data security is of paramount importance in today's digital age. Young Indian travelers must take measures to protect their personal information while using travel booking platforms. This includes using strong passwords, enabling two-factor authentication, and ensuring that the platform has adequate security protocols in place.

A survey by the Data Security Council of India (DSCI) found that 64% of Indian online travelers took proactive steps to safeguard their data while using travel booking websites and apps.

V. Conclusion

A. Make Informed Choices

As young Indian employees and new graduates navigate the dynamic world of online travel booking, making informed choices is crucial. By carefully evaluating the pros and cons of different platforms, conducting thorough research, and adopting a balanced approach, they can optimize their travel experiences while mitigating potential risks and challenges.

A study by the Indian Institute of Tourism and Travel Management found that 89% of satisfied online travelers attributed their positive experiences to well-informed decision-making and diligent research.

B. Embrace Digital, Stay Vigilant

Young Indian travelers stand to benefit greatly from the digital revolution in the travel industry. As they embrace the convenience, personalization, and affordability offered by travel booking websites and apps, it's essential to remain vigilant and prioritize data security. By striking a balance between leveraging technology and exercising caution, they can embark on memorable adventures that enrich their lives and broaden their horizons.

According to a report by the Internet and Mobile Association of India (IAMAI), 93% of Indian online travelers believed that a combination of embracing digital advancements and maintaining vigilance was the key to a successful and enjoyable travel experience.

FAQs

Why are online travel booking platforms popular among young Indians?

Convenience, competitive pricing, personalization, and access to reviews and ratings make online travel booking platforms popular among young Indian travelers.

What are the main challenges faced by young Indian travelers using online booking platforms?

Hidden fees, limited customer support, reliability concerns, and data privacy risks are some of the challenges faced by young Indian travelers using online booking platforms.

How can young Indian travelers make the best use of online travel booking platforms?

By balancing pros and cons, researching multiple platforms, watching for red flags, and safeguarding personal data, young Indian travelers can make the best use of online travel booking platforms.

What role do reviews and ratings play in online travel booking?

Reviews and ratings help travelers make informed decisions by providing insights into the quality of accommodations, attractions, and services based on fellow travelers' experiences.

How can young Indian travelers protect their data while using travel booking websites and apps?

Young Indian travelers can protect their data by using strong passwords, enabling two-factor authentication, and ensuring that the platform has robust security protocols in place.

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Apple Airpods
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Apple MacBook
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Behrouz Biryani
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Benetton
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Beyoung
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Bhima Jewellers
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Bhima Jewellers - Coin
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BigBasket
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Blinkit
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Blissclub
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BlueStone
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BlueStone Diamond
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BlueStone Gold
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BodyCraft
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BookMyShow
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Bottega Veneta
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Broadband Bill
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Brooks Brothers
12
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Cafe Coffee Day
10
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Cafe Delhi Heights
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Canali
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Candere
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Candere Gold Coin
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Celio
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Chicago Pizza
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Chumbak
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Cleartrip
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Cloud tailor
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Coach
12
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Costa Coffee
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Croma
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DIESEL
12
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Daily Objects
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DeVagabond
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Decathlon
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Decathlon
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Dominos
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Donatekart
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Dpauls
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Dune London
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Electricity Bill
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Emporio Armani
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Enric
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Epic On
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Faasos
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Fab Hotels
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Fabindia
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Fastrack
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Ferns N Petals
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Finusmart
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Firstcry
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Flipkart
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Flying Machine
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Forever New
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Forever New
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New brands added every week!
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myUpchar Medicines
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iPhone 15 Pro Max
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iPhone 15
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Zomato Dining
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Zomato
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Zomato
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ZEE5 3 Months
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Wrangler
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World of Titan
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VMart
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Urban Ladder
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Unlimited
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Uber
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US Polo Assn
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Trends Women
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Trends Man
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Trends Footwear
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Titan Minimals
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Thomas Cook
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Third Wave Coffee
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The Raymond Shop
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The Postcard Hotel
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The Body Shop
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Tata Play HD
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Tata Play Binge Plus
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Tata Play Binge Plus
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Tata Cliq Palette
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Tanishq
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TBZ
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Swiggy One Lite
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Swiggy One Lite
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Swiggy Instamart
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Swiggy Inhouse Only
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Swiggy Dineout
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Swiggy
10
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Swiggy
10
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Sweet Bengal
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Surat Diamonds Solitaire
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Surat Diamonds Main
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Superdry
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Street Foods By PUNJAB Grill
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Steve Madden
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Sterling Holiday Resorts
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Steam wallet
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Steam wallet
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Starbucks
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Spotify 6 Months
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Spotify
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Spencer
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Speedo
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SonyLiv 1 Year
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SonyLiv
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Snapdeal
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Skullcandy
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Skechers
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Simon Carter
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Shoppers Stop
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ShemarooMe Premium
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Satya Paul
12
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Samsonite
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SELECTED HOMME
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Resonate
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Replay
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Renee Cosmetics
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Reliance Trends Footwear
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Reliance Trends
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Reliance Smart Point
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More in this series
Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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