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The Impact of Digital Wallets on Gift Card Popularity in India

Last updated :
June 5, 2024

minutes read

The digital revolution is changing how money is handled in India, with digital wallets taking the lead. These changes are affecting how people buy and use gift cards.

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Digital Wallets: Transforming Payments in India

What Drives the Adoption of Digital Wallets? 

Digital wallets are becoming more popular in India because they are convenient and secure. According to Statista, the growth in using BHIM UPI QR codes shows a big move from old-school payment methods to faster, digital ones. 

According to Hubble's blog, over 3 billion UPI transactions were recorded in one quarter alone, amounting to ₹59 trillion, highlighting the significant shift from traditional payment methods to digital solutions.

How Fast Are Digital Wallets Growing in India? 

A 2023 report by McKinsey says that digital wallets are quickly becoming the main way to pay in India, showing a lot of growth in instant and wallet transactions. 

Gift Cards in the Digital Age

Current Market State of Gift Cards in India

 Digital wallets are making big changes to the gift card industry. The Times of India noted that in 2021, digital wallets made up 45.4% of online payments, more than debit and credit cards combined.

Are Digital Wallets Reshaping Gift Card Programs? 

Deloitte’s analysis shows that the mobile wallet industry in India grew very fast, with a 120% increase each year from 2013 to 2017. This growth has helped more people use digital wallets to buy and use gift cards. 

Consumer Preferences: Physical vs. Digital Gift Cards

What Do Consumers Prefer: Physical or Digital Gift Cards? 

More and more Indian consumers prefer digital gift cards because they are easy to use and secure. A study by SDMIMD found that the mobile wallet market in India could reach $6.6 billion by 2020, driven by people choosing digital options. 

Why Are Digital Wallets Preferred Over Physical Gift Cards? 

A report by India Retailing shows that the pandemic has sped up the shift to digital, with people choosing digital wallets and gift cards over traditional ways of paying. This change is mostly because digital wallets are easy, safe, and fast.

Case Studies: Success Stories

Which Businesses Have Thrived by Integrating Digital Wallets? 

Several Indian businesses have done well by adding digital wallets to their services. For example, a study by Wiley Online Library shows that businesses that offer digital gift cards are more popular among consumers than those offering physical cards. People think digital gift cards are more thoughtful and convenient.

What Impact Do Digital Wallets Have on Sales and Customer Engagement?

Fortune India reports that digital wallets control 66% of India's online market. This big share is because digital transactions are convenient and efficient, which helps increase sales and makes shopping smoother for customers. 

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Strategies for Businesses

How Can Businesses Adapt to Digital Wallet Trends?

Adding digital wallets to gift card programs is essential for businesses wanting to keep up in India's digital-first economy. Wallet Factory suggests automatically syncing transactions to keep financial records accurate, which builds trust and improves operations.

Best Practices for Digital Wallet Integration 

Stripe advises using NFC-enabled card readers and POS systems that support digital wallet payments to make in-person transactions smooth. This tech helps businesses serve the growing number of people who prefer to pay without contact.


What Are the Benefits of Digital Wallets for Gift Card Programs? Digital wallets offer a safe, quick, and easy way to handle transactions, which makes customers happier and more likely to use gift cards

How Can Businesses Ensure Security and Trust with Digital Wallets? Using encrypted transactions and secure payment gateways is crucial. Payment API integration can significantly enhance security by automating payment authorization, processing, and reconciliation, providing a robust framework for fraud prevention. Additionally, to further understand the risks associated with digital wallets and net banking and how to mitigate them, businesses can refer to Hubble's detailed guide

What Are Consumer Concerns Regarding Digital Gift Cards? 

People worry about the security of their personal information and how easy digital cards are to use. Businesses can calm these fears by using strict data protection and making sure their digital platforms are easy to use, building a trustworthy relationship with their customers.


Digital wallets are quickly changing the gift card scene in India, driven by people's desire for convenience and security. Businesses need to keep up by using these technologies, focusing on secure transactions, keeping data up-to-date, and improving the user experience. This will help them boost sales, engage customers better, and stay competitive in the fast-changing digital market.

😎 Top selling gift cards now
😎 Top selling gift cards now
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