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Indulge Your Sweet Tooth: Top 5 Ice Cream Brands on Big Basket

Last updated :
March 10, 2024
/

minutes read

The Joy of Ice Cream in India

Who can resist the allure of a creamy, sweet, and refreshing scoop of ice cream on a hot day? In India, the love for ice cream transcends beyond the scorching summer months. It's a year-round affair that brings joy to our hearts and smiles to our faces. From the bustling streets of Mumbai to the serene backwaters of Kerala, the echo of the ice cream vendor's bell brings children and adults alike running.

Whether it's the simple pleasure of a vanilla cone, the rich decadence of a chocolate sundae, or the exotic charm of a scoop of black currant, ice cream in India is more than just a dessert. It's a symbol of happiness, a treat for celebrations, and a comfort for those little moments of sadness. It's a testament to India's love for ice cream that you'll find an ice cream parlour in almost every neighbourhood, each offering a myriad of flavours to cater to the diverse tastes of the Indian palate.

The Evolution of Ice Cream Brands in India

The journey of ice cream in India is as diverse and colourful as the country itself. From the traditional 'kulfi' sold by street vendors to the sophisticated gelato parlours in urban cities, the Indian ice cream industry has come a long way.

The evolution of ice cream brands in India is a story of innovation, adaptation, and understanding of the Indian consumer. Brands like Amul, Kwality Walls, and Baskin Robbins have become household names, each with its unique offerings and marketing strategies.

Amul, with its tagline 'The Taste of India', truly represents the Indian love for ice cream with its wide range of flavours and affordable pricing. Baskin Robbins, on the other hand, brought international flavours to the Indian market, with its famous 31 flavours. And who can forget the joy of choosing a flavour from the colourful Kwality Walls ice cream cart?

In recent years, we've also seen the rise of homegrown artisanal brands and the introduction of healthier options like low-calorie and dairy-free ice creams. The Indian ice cream market is continuously evolving, with brands striving to cater to the changing tastes and preferences of consumers.

As we delve deeper into the world of ice creams in India, let's take a closer look at the major players in the market, the popular flavours among Indians, and where to find your favourite scoop.

The Ice Cream Market in India

Overview of the Indian Ice Cream Market

  • India, with its tropical climate and a sweet-toothed population, is an ideal market for ice cream.
  • The Indian ice cream market has seen steady growth. A variety of brands are offering a multitude of flavours to cater to the diverse tastes of the Indian populace.
  • It's not just about traditional flavours like vanilla, chocolate, and strawberry anymore. Today, you can find a range of exotic and innovative flavours. These include green tea, blueberry cheesecake, and even spicy chilli ice cream!
  • There's also a rising demand for healthier options. These include low-fat and sugar-free ice creams.

The Growth and Future of Ice Cream Brands in India

  • The future of the ice cream market in India looks promising. Several factors are contributing to its growth.
  • Increasing disposable income, changing lifestyles, and a young population are key factors. These are driving the growth of the ice cream market in India.
  • Brands are continuously innovating and experimenting. They're introducing new flavours and offering ice creams in unique and attractive packaging. All these efforts aim to attract and retain consumers.
  • The rise of online food delivery platforms has also contributed to the growth. Now, consumers can have their favourite ice cream delivered to their doorstep with just a few clicks. This convenience has led to an increase in the consumption of ice cream, especially among the urban population.
  • With increasing awareness about health and fitness, we can expect a rise in demand for healthier ice cream alternatives. Brands that can cater to this demand are likely to thrive. These alternatives include low-fat, sugar-free, or dairy-free ice creams.

The Big Players in the Indian Ice Cream Market

Amul: The Taste of India

Amul, a name that's been synonymous with dairy products in Indian households for decades, is a leading player in the ice cream market. Known for its tagline 'The Taste of India', Amul offers a wide variety of ice creams that cater to the diverse taste buds of the Indian populace. From classic flavours like Vanilla and Chocolate to Indian favourites like Kesar Pista and Rajbhog, Amul has something for everyone. The brand is also known for its innovative offerings like the 'Amul Epic', India's first tri-layered ice cream.

Baskin-Robbins: 31 Flavors and Beyond

Baskin-Robbins, a brand that originated in the USA, has made a significant mark in the Indian ice cream market. Famous for its '31 flavours' – one for each day of the month, Baskin-Robbins offers a plethora of choices to ice cream lovers. The brand is known for its unique and exotic flavours like Mississippi Mud, Very Berry Strawberry, and World Class Chocolate. Baskin-Robbins has also introduced flavours that cater to the Indian palate like the 'Desi Carrot Cake'.

Cream Bell: The Creamy Delight

Cream Bell, a brand that has been serving delightful ice creams for over 15 years, is a favourite among Indian consumers. The brand offers a wide range of products including cones, cups, candies, and family packs. Cream Bell is known for its creamy and rich ice creams that come in a variety of flavours. The brand's 'Kulfi' and 'Butterscotch' flavours are particularly popular.

Dairy Day: Every Day is a Dairy Day

Dairy Day, a brand that started its journey in the southern part of India, has now spread its wings across the country. The brand offers a wide range of ice creams that are made from natural ingredients. Dairy Day is known for its innovative offerings like the 'Ice Cream Pizza' and 'Ice Cream Cake'. The brand also offers a range of sugar-free ice creams for health-conscious consumers.

Kwality Walls: The Wall of Happiness

Kwality Walls, a brand that has been synonymous with ice cream in India, offers a range of frozen desserts. The brand is known for its 'Cornetto' and 'Feast' range of ice creams. Kwality Walls also offers a range of low-fat and sugar-free ice creams under its 'Healthy & Tasty' range.

London Dairy: The International Treat

London Dairy, an international ice cream brand, offers a range of premium ice creams in India. The brand is known for its rich and creamy ice creams that are made from natural ingredients. London Dairy offers a range of exotic flavours like 'Pralines & Cream' and 'Swiss Chocolate'.

The Brooklyn Creamery: The New Entrant

The Brooklyn Creamery, a new entrant in the Indian ice cream market, offers a range of low-calorie, high-protein, and vegan ice creams. The brand is known for its guilt-free indulgences that do not compromise on taste. The Brooklyn Creamery's 'Sea Salt Caramel' and 'Sweet Vanilla Cream' flavours are particularly popular among health-conscious consumers.

The Ice Cream Flavors Indians Love

The Classic Vanilla

Vanilla is the classic flavour that never goes out of style. It's the go-to choice for those who prefer simplicity. It is a subtle sweetness and creamy texture make it a favourite among all age groups. Whether it's served with a hot brownie or enjoyed as a scoop on its own, vanilla ice cream never disappoints.

The Rich Chocolate

Chocolate is a flavour that's loved universally. In India, it's no different. The rich, creamy, and indulgent taste of chocolate ice cream is a hit among kids and adults alike. It's the perfect treat for those who love all things chocolate.

The Exotic Black Currant

Black Currant is an exotic flavour that's gained popularity in recent years. Its unique tangy-sweet flavour and vibrant colour make it a delightful treat. Black currant ice cream is a must-try for those who love to experiment with different flavours.

The Creamy Butterscotch

Butterscotch is a flavour that offers a perfect blend of sweet and buttery. It's known for its creamy texture and crunchy caramel bits. Butterscotch ice cream is a favourite among those who love a hint of crunch in their ice cream.

The Unique Cassata

Cassata, a unique flavour that offers a mix of three flavours in one. It usually includes a combination of vanilla, strawberry, and pistachio. Cassata ice cream is loved for its colourful appearance and delightful mix of flavours.

The Variety of Ice Cream Flavors

The variety of ice cream flavours available in India is vast. From traditional Indian flavours like kulfi and kesar pista to international favourites like cookies and cream, there's a flavour for every palate. The choice of flavours is continually expanding, with brands experimenting with new and innovative combinations.

Where to Find Your Favorite Ice Cream

Ice Cream Parlours in India

Ice cream parlours are the perfect place to enjoy your favourite scoop. These parlours not only offer a wide range of flavours but also provide a cosy ambience to enjoy your treat. Some popular ice cream parlours in India include Baskin-Robbins, Naturals, and Giani's. These parlours are spread across various cities and are a favourite hangout spot for many.

Ice Cream Shops in India

Ice cream shops are another great place to find your favourite ice cream. These shops usually offer a variety of brands and flavours. Some of these shops also offer home-made ice creams that are worth a try. You can find these shops in almost every neighbourhood in India.

Online Platforms for Ice Cream Delivery

With the advent of online delivery platforms, getting your favourite ice cream delivered to your doorstep has become easier than ever. Platforms like Big Basket and Swiggy Instamart offer a wide range of ice creams from various brands. You can browse through the options, select your favourite, and get it delivered at your convenience.

The Price of Ice Cream in India

The Cost of Happiness: Ice Cream Prices

Ice cream, the ultimate comfort food, comes with a price tag. But don't worry, it's a small price to pay for a scoop of happiness. Let's take a look at the cost of some popular ice cream brands in India:

Brand Approximate Price
Amul INR 150 for 750ml
Baskin-Robbins INR 70 for a cone
Kwality Walls INR 10 - INR 200
London Dairy INR 250 - INR 350 for 500ml
The Brooklyn Creamery INR 300 for 450ml

These prices are approximate and can vary based on the flavour and the size of the ice cream. But one thing is for sure, the joy that a scoop of ice cream brings is priceless.

Conclusion

The Sweet End: The Best Ice Cream in India

In the end, the best ice cream is the one that brings you the most joy. Whether it's the classic vanilla from Amul, the rich chocolate from Baskin-Robbins, the exotic black currant from Kwality Walls, the creamy butterscotch from Cream Bell, or the unique flavours from The Brooklyn Creamery, there's an ice cream for everyone in India.

So, go ahead and indulge in your favourite scoop of happiness. After all, life is like an ice cream, enjoy it before it melts.

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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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