What is the impact of social media on home decor trends?

Last updated :
September 27, 2023

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Picture Perfect: How Social Media Shapes Home Decor Trends in India

Are you redecorating your space, and that trending post from Instagram or Pinterest has caught your eye? Welcome to the club! Today, we delve into the fascinating world of how social media is changing the game for home decor in India.

Social Media: The New Decor Mentor

Traditionally, Indians took cues for home decor from magazines, family traditions, or the occasional ambitious neighbour. However, with the increasing penetration of smartphones and social media platforms, the dynamics are changing. A vibrant wall art from Instagram, an ethnic rug from Pinterest, or a sleek minimalist table from a Facebook marketplace ad are influencing choices and trends. Social media isn't just a platform for connecting anymore; it's morphing into an influential decor mentor.

Influencers and their Impact

Influencers have become the new-age trendsetters, with their perfectly styled homes becoming the talk of the virtual town. With a simple post, they have the power to popularise certain decor elements, colours, or styles. For example, the trend of indoor plants soared when influencers started showcasing their 'green corners'. Similarly, macrame wall hangings or cane furniture found their way into Indian homes, mimicking these influencers' posts.

Visual Engagement – The Key Driver

One major reason why social media has such an impact is because it's largely visual. Platforms like Instagram or Pinterest allow users to present decor ideas through stunning photographs or graphics. This visual element plays a huge role in the consumers' decision-making process. The 'see it to believe it' concept has garnered momentum, leading to a boom in home decor trends propagated through social media.

A Boost for Local Artisans and Small Businesses

Another exciting aspect is the recognition and growth of local artisans and small businesses. Previously, their reach was limited to local markets. However, with social media, their unique and authentic creations are now gaining popularity across the nation. A trendy Kantha cushion cover or a Madhubani wall painting can now find a home anywhere in the country, thanks to social media.


One key trend observed in recent times is the push towards hyper-personalisation. As the younger generation of Indians strives to create spaces that reflect their personalities and experiences, they turn to social media for unique and personalised decor ideas. From repurposing old furniture to DIY crafts, social media offers a plethora of options to make a space truly one's own.

The Flip Side

While the impact of social media on home decor trends seems largely positive, it does have a flip side. Trends on social media can often lead to impulsive buying or unnecessary spending. Moreover, the obsession with keeping up with trends can create a feeling of inadequacy and stress.


In the grand scheme of things, social media is undeniably shaping home decor trends in India. It has transformed the way we perceive, plan, and implement home decor. However, it's essential to strike a balance between being inspired and being overwhelmed. After all, your home should reflect your comfort and style, rather than merely mirroring a trend.

Did you find this article intriguing? If so, don't forget to share it with your friends who might be planning a home makeover. After all, who doesn't appreciate a good decor hack? Remember, sharing is caring!

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