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What are the top destination trends identified by online travel agencies?

Last updated :
March 10, 2024
/

minutes read

The Great Indian E-Voyage: Unravelling Online Travel Trends

Picture this - you're lounging on a pristine beach in the Maldives, the sun warmly kissing your skin, the sky painting hues of stunning orange and blues. Now, hold that thought. Do you know where Indians are really heading for their vacations? Let's take a deep dive into the world of online travel trends.

Wandering in the Internet Age

As technology advances and penetrates deeper into our lives, so does its effect on our travel patterns. The digital era has truly made the world smaller, with exotic and remote locations just a click away.

Online travel agencies (OTAs) such as MakeMyTrip, Yatra, and Cleartrip have witnessed some interesting trends emerging from the Indian subcontinent. Let's unravel them one by one.

New Destinations on the Rise

No longer are Indians confined to popular domestic spots or traditional international destinations. The modern Indian traveller is broadening their horizon, embracing lesser-known gems within the country and across the globe. States like Meghalaya, Sikkim, and Rajasthan are witnessing an influx of travellers keen to explore their natural and cultural beauty.

Internationally, destinations like Vietnam, Bhutan, and the Philippines are becoming favourites, stealing the limelight from the more common European or American travels. A combination of cost-effectiveness, unique experiences, and lesser crowd appeal to the adventure-hungry, value-conscious Indian traveller.

Eco-tourism: A Responsible Choice

The buzzword among the new-age travellers is "sustainability". Indian travellers are becoming increasingly conscious about their environmental footprint. As a result, eco-tourism destinations like Costa Rica, Iceland, and our very own Andaman and Nicobar Islands are witnessing higher footfall.

Experience over Sightseeing

Today's Indian travellers are looking beyond sightseeing; they crave experiences. Whether it's learning a traditional handicraft in the lanes of Jaipur, a wildlife safari in Kenya, or witnessing the northern lights in Norway, unique experiences drive travel choices.

Work-cation: The New Normal

The pandemic has reshaped our work and travel preferences. With remote working becoming the norm, Indian professionals are combining work and vacation, leading to the rise of the 'workcation' trend. Places with robust internet connectivity, good accommodation, and peaceful environments like Goa, Coorg, or Bali are hotspots for these digital nomads.

Travel Insurance: A Must-have

With uncertainties around health and travel restrictions, Indians are now considering travel insurance an essential part of their travel plans. OTAs have reported a significant rise in travel insurance purchases, indicating the risk-averse nature of today's traveller.

The Bucket List Phenomenon

More than ever, Indian travellers are checking off their 'bucket list' destinations. This can be attributed to increased disposable income, cheaper and more convenient travel options, and the realization of life's uncertainties. Whether it's hiking the Inca trail in Peru or visiting the pyramids in Egypt, fulfilling lifelong travel dreams is a prominent trend.

As we navigate through the digital age, the face of travel is continuously evolving. With more Indians ready to explore the unknown, the future of travel looks exciting.

So, the next time you dream about your perfect vacation, think outside the box. Join the rising tide of adventurous, responsible, and experience-seeking Indian travellers. And remember, the world is just a click away.

We hope you enjoyed this virtual voyage through the online travel trends. If you did, please share this article with your fellow travellers. After all, inspiration for the next holiday can come from anywhere, even an article!

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