What are the customer loyalty programs available in ride-hailing services?

Last updated :
September 27, 2023
/

minutes read

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Riding the Loyalty Wave: An Insight into India's Ride-Hailing Loyalty Programs

What if your everyday commute could score you a free ride or a discounted trip to the airport? Welcome to the world of customer loyalty programs in India's ride-hailing services.

The Ride-Hailing Revolution

India's ride-hailing industry has transformed urban commuting. Services like Ola, Uber, and Rapido have integrated seamlessly into our daily lives. But in an increasingly crowded market, these companies are introducing customer loyalty programs to differentiate themselves and retain customers. Let's delve into how these programs are changing the game.

Rewards on Wheels: Understanding Loyalty Programs

Loyalty programs are a marketing strategy used by companies to encourage repeat business. They are designed to make customers feel valued, offering rewards or benefits that become more enticing the more a service is used. In the ride-hailing context, these rewards might be points earned per ride, which can later be redeemed for discounts, free rides, or other perks.

A Deep Dive into Ola's 'Ola Select'

Ola, one of India's largest ride-hailing services, offers 'Ola Select,' a subscription-based loyalty program. For a monthly fee, 'Ola Select' users enjoy benefits like no peak pricing, free in-cab Wi-Fi, and priority booking. Moreover, it includes exclusive offers from Ola's partners like free airport lounge access, discounted flight bookings, and more. This comprehensive program ensures customer loyalty by providing an array of perks that extend beyond the cab ride itself.

Uber's Ride to 'Uber Rewards'

Uber, the global giant, has brought its loyalty program, 'Uber Rewards,' to India. Uber Rewards is a tier-based program with Blue, Gold, Platinum, and Diamond levels. Users earn points for every rupee spent on Uber rides or Uber Eats, and these points determine the membership level. Each level comes with its unique set of benefits, such as flexible cancellations, price protection, and priority airport pickups. This tiered system encourages riders to use Uber services more frequently to access higher-level benefits.

Revving up with Rapido's 'Rapido Coins'

Rapido, the bike taxi service, has introduced 'Rapido Coins.' Users earn these coins for every completed ride, which can be redeemed for discounts on future rides. This simple, straightforward program appeals to users who prefer uncomplicated reward schemes.

How Do These Programs Stack Up?

While all these programs aim to incentivise loyalty, they do so in different ways. Ola Select's subscription model may appeal to frequent users who would benefit from the consistent perks. Uber Rewards’ tier-based system could attract those who like seeing their benefits increase with usage. On the other hand, Rapido Coins' simplicity makes it an attractive option for those who just want a quick discount on their next ride.

These varied approaches reflect the diverse needs and wants of young Indians. Some prefer a straightforward, no-frills approach, while others are enticed by the promise of increasing rewards or enjoy a range of lifestyle benefits.

Conclusion: The Future of Loyalty Programs in Ride-Hailing

While the nature of loyalty programs may vary, they all share a common goal: to keep customers coming back. As competition intensifies in the ride-hailing market, these programs will likely become even more innovative, with companies continuously seeking new ways to reward and retain their users.

What's Your Ride?

Are you a 'Select' subscriber, a 'Rewards' tier climber, or a 'Coins' collector? Whichever ride you choose, remember that loyalty does pay off. So, the next time you hail a ride, don't forget to check out the loyalty program—it might just make your commute a little bit sweeter.

Did you find this article interesting? If so, share it with your friends and let them in on the secret to making the most of their ride-hailing experiences!

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% OFF
Zambar
8
% OFF
ZEE5 3 Months
15
% OFF
YouMee-deleted
2
% OFF
YouMee
8
% OFF
Wrangler
6
% OFF
World of Titan
8
% OFF
Woodland
9
% OFF
Wonderchef
10
% OFF
Willian Penn
7
% OFF
White Crow
12
% OFF
Westside
10
% OFF
Water Bill
1
% OFF
Watcho Dish TV
2
% OFF
Wakefit
7
% OFF
Vijay Sales
3
% OFF
Veridicus
12
% OFF
Van Heusen
4
% OFF
Valorant
3
% OFF
VMart
5
% OFF
Urban Ladder
13
% OFF
Unlimited
6
% OFF
Unipin E-Gift
2
% OFF
Uber
4
% OFF
US Polo Assn
8
% OFF
Trends Women
13
% OFF
Trends Man
13
% OFF
Trends Junior
13
% OFF
Trends Footwear
13
% OFF
Titan Minimals
8
% OFF
TimeZone_to_be_deleted
2
% OFF
Thomas Cook
4
% OFF
Third Wave Coffee
10
% OFF
The Raymond Shop
9
% OFF
The Postcard Hotel
5
% OFF
The Body Shop
6
% OFF
Tata Play HD
12
% OFF
Tata Play Binge Plus
8
% OFF
Tata Play Binge Plus
8
% OFF
Tata Cliq Palette
6
% OFF
Tata Cliq Luxury
5
% OFF
Tata Cliq Luxury
6
% OFF
Tata Cliq Luxury
5
% OFF
Tata Cliq
6
% OFF
Tata Cliq
5
% OFF
Tanishq Studded
2
% OFF
Tanishq Gold Coin
2
% OFF
Tanishq
1
% OFF
TBZ
1
% OFF
Swiggy One Lite
67
% OFF
Swiggy One Lite
67
% OFF
Swiggy Instamart
10
% OFF
Swiggy Instamart
6
% OFF
Swiggy Inhouse Only
4
% OFF
Swiggy Dineout
10
% OFF
Swiggy
10
% OFF
Swiggy
10
% OFF
Sweet Bengal
10
% OFF
Surat Diamonds Solitaire
2
% OFF
Surat Diamonds Main
2
% OFF
Superdry
12
% OFF
Street Foods By PUNJAB Grill
2
% OFF
Steve Madden
12
% OFF
Sterling Holiday Resorts
4
% OFF
Steam wallet
3
% OFF
Steam wallet
3
% OFF
Starbucks
5
% OFF
Spotify 6 Months
5
% OFF
Spotify
5
% OFF
Spencer
4
% OFF
Speedo
10
% OFF
Spar Hypermart
4
% OFF
Spar Hypermart
4
% OFF
SonyLiv 6 Months
35
% OFF
SonyLiv 1 Year
35
% OFF
SonyLiv 1 Month
35
% OFF
SonyLiv
35
% OFF
SonyLiv
35
% OFF
Snapdeal
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% OFF
Skullcandy
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% OFF
Skechers
10
% OFF
Simon Carter
4
% OFF
Shoppers Stop
5
% OFF
ShemarooMe Premium
10
% OFF
Satya Paul
12
% OFF
Samsonite
3
% OFF
SELECTED HOMME
10
% OFF
Resonate
9
% OFF
Replay
12
% OFF
Renee Cosmetics
10
% OFF
Reliance Trends Footwear
2
% OFF
Reliance Trends
13
% OFF
Reliance Smart Point
3
% OFF
Reliance Smart Bazaar
3
% OFF
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