Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

What are the challenges in sourcing and roasting speciality coffee?

Last updated :
March 10, 2024

minutes read

The Art and Agony of Specialty Coffee: An Unfiltered Brew

Ever wondered why speciality coffee costs a pretty penny? Or why does your favourite café brags about its 'single-origin, artisanally-roasted beans'? Strap in, coffee lovers and sceptics alike, as we take a deep dive into the complex world of sourcing and roasting speciality coffee.

From Bean to Brew: The Long Journey

In the realm of coffee, 'speciality' is no mere buzzword. It refers to beans that have scored over 80 points on a 100-point scale by a certified coffee taster or a licensed Quality Grader. But these high-quality beans don’t just grow anywhere. They need specific climates, altitudes, and care. And to ensure these optimal conditions, farmers often limit their growth to small batches - a practice that naturally drives up their prices.

But sourcing is just half the battle. Once these beans are procured, they have to be transported without compromising their quality – a task easier said than done. As you read this, a shipment of premium Arabica beans could be losing its flavour to heat, moisture, or pests during transit. Speciality coffee demands speciality logistics – a challenge that's often underrated.

The Roasting Roulette

Roasting these beans is an art form in itself. The goal is to bring out the best flavour profile while minimizing defects. Too light, and the coffee might taste sour and grassy. Too dark, and you risk a burnt, bitter brew. Each type of bean requires a unique roasting curve, which maps the bean's temperature over time. And like a symphony conductor, the roast master must orchestrate this process to perfection.

But there's a twist. Even the most skilled roaster can't fully predict how a roast will turn out. The same beans, roasted in the exact same way, can yield different results. This is because coffee roasting is influenced by a myriad of factors – from the ambient temperature to the humidity in the roaster. The process is as much an art as it is a science, and mastering it takes years of practice and intuition.

The Demand Dilemma

The rise of the café culture and a growing appreciation for gourmet experiences have fuelled the demand for speciality coffee in India. Yet, this demand is a double-edged sword. On one hand, it boosts the industry and encourages innovations. On the other, it puts more pressure on farmers and roasters who are already grappling with logistical challenges and unpredictable outcomes.

Why Does it Matter?

As customers, knowing what goes into your cup of coffee can deepen your appreciation for the beverage. It can help you understand why speciality coffee is priced higher than your average Joe. And most importantly, it can empower you to make informed choices – whether it’s about supporting ethical farming practices, choosing the right roast, or even starting your own coffee venture.

The Bottom Line

The journey of speciality coffee, from the farm to your cup, is fraught with challenges. But every sip of this painstakingly produced beverage is a testament to the resilience and artistry of those who dare to delve into this complex world. So the next time you cradle a warm mug of speciality coffee in your hands, spare a thought for the intricate dance of elements that brought it to you.

As the aroma wafts up to your nostrils and the flavour envelops your tongue, remember – it’s more than just a brew. It’s a story of passion, perseverance, and unyielding commitment to quality.

Now, isn't that something worth sharing? If you found this article interesting, please spread the love by sharing it with your fellow coffee enthusiasts. And if you're not one yourself, who knows, you might just convert a few friends!

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
😎 Top selling gift cards now
Lifestyle (Online)
Lifestyle (Online)
😎 Top selling gift cards now
😎 Top selling gift cards now
More in this series

Claim This Offer
Only on Hubble Money

Claim This Offer
Only on Hubble Money

More like this

No items found.
Get rewarded every time you shop.
Up to 10% discount on 300+ brands