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What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Integrating Gift Cards with E-Commerce Platforms in India

Last updated :
June 5, 2024

minutes read

Gift cards are increasingly crucial for boosting customer engagement and driving sales within India's rapidly growing e-commerce sector. Their significant potential to enhance sales and customer retention cannot be overstated.

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Why Integrate Gift Cards?

Gift cards stimulate repeat business and attract new customers. The Indian gift card market is forecasted by PR Newswire is said  to reach $13.23 billion by 2027, highlighting their growing importance in retail strategies.

How to Choose the Right Gift Card System?

Choosing an easy-to-use and seamlessly integrable system is crucial. Systems that integrate smoothly with your existing platforms significantly enhance operational efficiency and customer satisfaction. For insights into selecting the right gift card systems, refer “Top 5 Gift Card Integrations For Your POS System” article by ConnectPOS

Step-by-Step Integration Process

Integrating gift cards requires detailed planning and execution. Ensure your platform supports gift card functionalities, which involves configuring the backend to track card balances and integrate payment gateways. A smooth integration process, as noted by service providers like Qwikcilver, is crucial for both businesses and customers, especially given the significant rise in digital gift card sales recently reported by MarketResearch.

What Challenges Are Faced When Integrating Gift Cards and How to Solve Them?

Modern Retail article shows that integrating gift cards can be challenging, particularly when ensuring compatibility with existing POS systems. Retailers often face issues synchronising online and offline sales, leading to discrepancies in gift card balances and customer experience issues. Updating software to support both physical and online transactions is a common solution.

😎 Top selling gift cards now

Success Stories: Case Studies

Hubblemoney article outlines that major Indian e-commerce platforms like Amazon India and Flipkart have successfully leveraged gift cards to enhance customer engagement and retention significantly. 

Measuring Success

Metrics such as redemption rates, average order value, and customer retention statistics are vital for assessing the impact of gift card integration. Entrepreneur India article outlines that some retailers have reported up to a 30% increase in average order values following the introduction of gift cards, showcasing a robust return on investment.


How Do Gift Cards Improve Customer Loyalty?

Gift cards encourage customers to return, thereby enhancing loyalty and keeping your business in the forefront of customers' minds. For more on this topic, visit this resource by brainspate.

What Are the Best Practices for Promoting Gift Cards on E-Commerce Sites?

Promoting gift cards effectively includes featuring them prominently on the homepage, incorporating them into promotional bundles, and highlighting them through targeted marketing campaigns during peak shopping periods. For additional strategies, see this comprehensive guide by cedcommerce 


Gift cards are more than just a payment method; they are strategic tools for customer engagement and sales enhancement. With the correct approach to integration and promotion, e-commerce platforms can experience significant growth in both customer base and revenue. For further reading and detailed insights, explore The Ultimate Guide to the B2B Gift Card Market in India.

😎 Top selling gift cards now
😎 Top selling gift cards now
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