Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.
Browse

How are online travel agencies tackling the issue of over-tourism?

Last updated :
March 10, 2024
/

minutes read

Table of Contents

Digital Lifeguards: How Online Travel Agencies are Steering the Tide of Over-Tourism

As we recline into a post-pandemic world, people are once again setting sail towards uncharted horizons. The allure of travel is irresistible, yet it presents a conundrum — the problem of over-tourism. Today, we explore how online travel agencies (OTAs) are tackling this issue head-on.

Online Travel Agencies: Riding the Digital Wave

Just a couple of decades ago, planning a vacation would mean visiting a physical travel agency, pouring over glossy brochures, and trusting a travel agent to make the best decisions for you. Fast forward to today, and the landscape has undergone a sea change. Online travel agencies have usurped their traditional counterparts, using their digital prowess to offer a more personalized, efficient, and diverse range of services.

These OTAs, such as MakeMyTrip, Yatra, and Cleartrip, are not just in the business of selling holidays. They are curators of experiences, architects of memories, and now, champions of responsible tourism.

The Over-Tourism Conundrum

Over-tourism, in simple terms, is when too many tourists overwhelm a particular location, leading to environmental damage, socio-cultural disruptions, and a generally degraded tourist experience. Iconic destinations like Goa, Manali, and Jaipur have all borne the brunt of this onslaught. With rapid urbanization and burgeoning middle-class aspirations, India is grappling with this pressing problem.

How OTAs are Navigating the Over-Tourism Crisis

Harnessing the Power of Data

OTAs are wielding their most potent weapon — data. They're using cutting-edge analytics to predict tourist inflow, identify patterns, and understand traveller preferences. By doing so, they're able to nudge travellers towards offbeat locations, thereby distributing the load more evenly across a wider geographical canvas.

Promoting Offbeat Destinations

Traditionally under-promoted locations are getting a facelift on OTA platforms. The misty hills of Chikmagalur, the wild expanses of Dandeli, and the historic lanes of Hampi are all being spotlighted. This strategy is two-pronged — it not only helps ease the pressure on popular destinations but also aids in the socio-economic development of these lesser-known locales.

Collaborating with Governments

OTAs are partnering with state governments and tourism boards to implement regulations that limit the number of visitors to certain vulnerable destinations. This is complemented by efforts to educate tourists about the impacts of their actions, ultimately instilling a culture of responsible travel.

Green Tourism Initiatives

There's a palpable shift towards promoting eco-friendly accommodations and sustainable travel practices. From supporting homestays that empower local communities to advocating for carbon offsetting, OTAs are helping travellers tread lightly on the planet.

The Road Ahead

While these initiatives are making waves, there's still a long journey ahead. As consumers, we also have a role to play in making travel more sustainable. After all, preserving our planet's natural and cultural wonders for future generations is a collective responsibility.

In the words of Mark Twain, "Travel is fatal to prejudice, bigotry, and narrow-mindedness," and let's ensure it doesn't become fatal to our precious destinations.

If you found this article insightful, do share it with your fellow travellers. Spread the word, and let's join hands in making our travel footprint a little lighter, a little kinder.

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
😎 Extra discount on top brands
Download HubbleDownload Hubble
IKEA B2B
IKEA B2B
5
% OFF
Nykaa Man
Nykaa Man
6
% OFF
EazyDiner
EazyDiner
10
% OFF
White Crow
White Crow
10
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
VMart
VMart
5
% OFF
Wrangler
Wrangler
6
% OFF
Only
Only
8
% OFF
Discovery+
Discovery+
12
% OFF
Apple Airpods
Apple Airpods
2
% OFF
Skinn
Skinn
6
% OFF
Jockey
Jockey
10
% OFF
Armani Exchange
Armani Exchange
10
% OFF
Unlimited
Unlimited
6
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Mia
Mia
3
% OFF
Third Wave Coffee
Third Wave Coffee
8
% OFF
COFFEE_CRAVINGS
US Polo Assn
US Polo Assn
7
% OFF
Hyatt India
Hyatt India
10
% OFF
ZEE5 3 Months
ZEE5 3 Months
15
% OFF
Net Protector Pro 1 User
Net Protector Pro 1 User
70
% OFF
Giorgio Armani
Giorgio Armani
10
% OFF
PeeSafe
PeeSafe
15
% OFF
Blackberrys
Blackberrys
8
% OFF
Veridicus
Veridicus
12
% OFF
Simon Carter
Simon Carter
4
% OFF
Sigree
Sigree
8
% OFF
Linen Club
Linen Club
8
% OFF
Spotify 1 Year
Spotify 1 Year
5
% OFF
Tumi
Tumi
10
% OFF
Taneira
Taneira
6
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Apple MacBook
Apple MacBook
2
% OFF
Home Center (Online)
Home Center (Online)
7
% OFF
ROUTINE
Amazon Prime 3 months
Amazon Prime 3 months
13
% OFF
CultFit
CultFit
7
% OFF
Freecultr
Freecultr
15
% OFF
Relaxo
Relaxo
6
% OFF
Fabindia
Fabindia
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
Docubay - deprecate
Docubay - deprecate
25
% OFF
The Collective
The Collective
2.5
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Mainland China
Mainland China
8
% OFF
YouMee-deleted
YouMee-deleted
2.5
% OFF
Helios
Helios
8
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Villeroy & Boch
Villeroy & Boch
10
% OFF
Kate Spade
Kate Spade
10
% OFF
Brooks Brothers
Brooks Brothers
10
% OFF
Mothercare
Mothercare
10
% OFF
Himalaya
Himalaya
5
% OFF
Watcho Dish TV
Watcho Dish TV
2.5
% OFF
American Eagle - to be deleted
American Eagle - to be deleted
2
% OFF
Replay
Replay
10
% OFF
Bally
Bally
10
% OFF
Forever New
Forever New
7
% OFF
Birkenstock
Birkenstock
8.5
% OFF
Michael Kors
Michael Kors
10
% OFF
Urban Ladder
Urban Ladder
8
% OFF
Behrouz Biryani
Behrouz Biryani
8
% OFF
Speedo
Speedo
10
% OFF
PhonePe
PhonePe
2.5
% OFF
Planet Fashion
Planet Fashion
2.5
% OFF
Indian Gifts portal
Indian Gifts portal
16
% OFF
Cleartrip
Cleartrip
5
% OFF
VACATION
Ornaz
Ornaz
10
% OFF
Tata Cliq
Tata Cliq
6
% OFF
ROUTINE
Microsoft 365 Personal
Microsoft 365 Personal
20
% OFF
Jimmy Choo
Jimmy Choo
10
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Avast AVG
Avast AVG
2.5
% OFF
DeVagabond
DeVagabond
10
% OFF
Paul Smith
Paul Smith
10
% OFF
Unipin E-Gift
Unipin E-Gift
3
% OFF
Borosil
Borosil
7
% OFF
Ray-Ban
Ray-Ban
8
% OFF
Cafe Delhi Heights
Cafe Delhi Heights
8
% OFF
Trends Women
Trends Women
12
% OFF
Blissclub
Blissclub
9
% OFF
Apple iPhone 14
Apple iPhone 14
2
% OFF
Netmeds
Netmeds
8
% OFF
iPhone 15 Pro
iPhone 15 Pro
2
% OFF
Spencer
Spencer
3
% OFF
Imagine Apple Premium_Delete
Imagine Apple Premium_Delete
2
% OFF
BB Now
BB Now
3
% OFF
Titan Eye+
Titan Eye+
9
% OFF
Lifestyle (Online)
Lifestyle (Online)
7
% OFF
BEAUTY_AND_FASHION
Daily Objects
Daily Objects
10
% OFF
Reliance Trends
Reliance Trends
12
% OFF
Swiggy Inhouse Only
Swiggy Inhouse Only
4
% OFF
Bata
Bata
7
% OFF
Flying Machine
Flying Machine
7
% OFF
Spar Hypermart
Spar Hypermart
4.5
% OFF
Kalyan Diamond
Kalyan Diamond
5
% OFF
Indian Terrain
Indian Terrain
10
% OFF
Gas
Gas
10
% OFF
IKEA B2B
IKEA B2B
5
% OFF
Nykaa Man
Nykaa Man
6
% OFF
EazyDiner
EazyDiner
10
% OFF
White Crow
White Crow
10
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
VMart
VMart
5
% OFF
Wrangler
Wrangler
6
% OFF
Only
Only
8
% OFF
Discovery+
Discovery+
12
% OFF
Apple Airpods
Apple Airpods
2
% OFF
Skinn
Skinn
6
% OFF
Jockey
Jockey
10
% OFF
Armani Exchange
Armani Exchange
10
% OFF
Unlimited
Unlimited
6
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Mia
Mia
3
% OFF
Third Wave Coffee
Third Wave Coffee
8
% OFF
US Polo Assn
US Polo Assn
7
% OFF
Hyatt India
Hyatt India
10
% OFF
ZEE5 3 Months
ZEE5 3 Months
15
% OFF
Net Protector Pro 1 User
Net Protector Pro 1 User
70
% OFF
Giorgio Armani
Giorgio Armani
10
% OFF
PeeSafe
PeeSafe
15
% OFF
Blackberrys
Blackberrys
8
% OFF
Veridicus
Veridicus
12
% OFF
Simon Carter
Simon Carter
4
% OFF
Sigree
Sigree
8
% OFF
Linen Club
Linen Club
8
% OFF
Spotify 1 Year
Spotify 1 Year
5
% OFF
Tumi
Tumi
10
% OFF
Taneira
Taneira
6
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Apple MacBook
Apple MacBook
2
% OFF
Home Center (Online)
Home Center (Online)
7
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
13
% OFF
CultFit
CultFit
7
% OFF
Freecultr
Freecultr
15
% OFF
Relaxo
Relaxo
6
% OFF
Fabindia
Fabindia
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
Docubay - deprecate
Docubay - deprecate
25
% OFF
The Collective
The Collective
2.5
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Mainland China
Mainland China
8
% OFF
YouMee-deleted
YouMee-deleted
2.5
% OFF
Helios
Helios
8
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Villeroy & Boch
Villeroy & Boch
10
% OFF
Kate Spade
Kate Spade
10
% OFF
Brooks Brothers
Brooks Brothers
10
% OFF
Mothercare
Mothercare
10
% OFF
Himalaya
Himalaya
5
% OFF
Watcho Dish TV
Watcho Dish TV
2.5
% OFF
American Eagle - to be deleted
American Eagle - to be deleted
2
% OFF
Replay
Replay
10
% OFF
Bally
Bally
10
% OFF
Forever New
Forever New
7
% OFF
Birkenstock
Birkenstock
8.5
% OFF
Michael Kors
Michael Kors
10
% OFF
Urban Ladder
Urban Ladder
8
% OFF
Behrouz Biryani
Behrouz Biryani
8
% OFF
Speedo
Speedo
10
% OFF
PhonePe
PhonePe
2.5
% OFF
Planet Fashion
Planet Fashion
2.5
% OFF
Indian Gifts portal
Indian Gifts portal
16
% OFF
Cleartrip
Cleartrip
5
% OFF
Ornaz
Ornaz
10
% OFF
Tata Cliq
Tata Cliq
6
% OFF
Microsoft 365 Personal
Microsoft 365 Personal
20
% OFF
Jimmy Choo
Jimmy Choo
10
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Avast AVG
Avast AVG
2.5
% OFF
DeVagabond
DeVagabond
10
% OFF
Paul Smith
Paul Smith
10
% OFF
Unipin E-Gift
Unipin E-Gift
3
% OFF
Borosil
Borosil
7
% OFF
Ray-Ban
Ray-Ban
8
% OFF
Cafe Delhi Heights
Cafe Delhi Heights
8
% OFF
Trends Women
Trends Women
12
% OFF
Blissclub
Blissclub
9
% OFF
Apple iPhone 14
Apple iPhone 14
2
% OFF
Netmeds
Netmeds
8
% OFF
iPhone 15 Pro
iPhone 15 Pro
2
% OFF
Spencer
Spencer
3
% OFF
Imagine Apple Premium_Delete
Imagine Apple Premium_Delete
2
% OFF
BB Now
BB Now
3
% OFF
Titan Eye+
Titan Eye+
9
% OFF
Lifestyle (Online)
Lifestyle (Online)
7
% OFF
Daily Objects
Daily Objects
10
% OFF
Reliance Trends
Reliance Trends
12
% OFF
Swiggy Inhouse Only
Swiggy Inhouse Only
4
% OFF
Bata
Bata
7
% OFF
Flying Machine
Flying Machine
7
% OFF
Spar Hypermart
Spar Hypermart
4.5
% OFF
Kalyan Diamond
Kalyan Diamond
5
% OFF
Indian Terrain
Indian Terrain
10
% OFF
Gas
Gas
10
% OFF
IKEA B2B
IKEA B2B
5
% OFF
Nykaa Man
Nykaa Man
6
% OFF
EazyDiner
EazyDiner
10
% OFF
White Crow
White Crow
10
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
VMart
VMart
5
% OFF
Wrangler
Wrangler
6
% OFF
Only
Only
8
% OFF
Discovery+
Discovery+
12
% OFF
Apple Airpods
Apple Airpods
2
% OFF
Skinn
Skinn
6
% OFF
Jockey
Jockey
10
% OFF
Armani Exchange
Armani Exchange
10
% OFF
Unlimited
Unlimited
6
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Mia
Mia
3
% OFF
Third Wave Coffee
Third Wave Coffee
8
% OFF
US Polo Assn
US Polo Assn
7
% OFF
Hyatt India
Hyatt India
10
% OFF
ZEE5 3 Months
ZEE5 3 Months
15
% OFF
Net Protector Pro 1 User
Net Protector Pro 1 User
70
% OFF
Giorgio Armani
Giorgio Armani
10
% OFF
PeeSafe
PeeSafe
15
% OFF
Blackberrys
Blackberrys
8
% OFF
Veridicus
Veridicus
12
% OFF
Simon Carter
Simon Carter
4
% OFF
Sigree
Sigree
8
% OFF
Linen Club
Linen Club
8
% OFF
Spotify 1 Year
Spotify 1 Year
5
% OFF
Tumi
Tumi
10
% OFF
Taneira
Taneira
6
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Apple MacBook
Apple MacBook
2
% OFF
Home Center (Online)
Home Center (Online)
7
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
13
% OFF
CultFit
CultFit
7
% OFF
Freecultr
Freecultr
15
% OFF
Relaxo
Relaxo
6
% OFF
Fabindia
Fabindia
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
Docubay - deprecate
Docubay - deprecate
25
% OFF
The Collective
The Collective
2.5
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Mainland China
Mainland China
8
% OFF
YouMee-deleted
YouMee-deleted
2.5
% OFF
Helios
Helios
8
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Villeroy & Boch
Villeroy & Boch
10
% OFF
Kate Spade
Kate Spade
10
% OFF
Brooks Brothers
Brooks Brothers
10
% OFF
Mothercare
Mothercare
10
% OFF
Himalaya
Himalaya
5
% OFF
Watcho Dish TV
Watcho Dish TV
2.5
% OFF
American Eagle - to be deleted
American Eagle - to be deleted
2
% OFF
Replay
Replay
10
% OFF
Bally
Bally
10
% OFF
Forever New
Forever New
7
% OFF
Birkenstock
Birkenstock
8.5
% OFF
Michael Kors
Michael Kors
10
% OFF
Urban Ladder
Urban Ladder
8
% OFF
Behrouz Biryani
Behrouz Biryani
8
% OFF
Speedo
Speedo
10
% OFF
PhonePe
PhonePe
2.5
% OFF
Planet Fashion
Planet Fashion
2.5
% OFF
Indian Gifts portal
Indian Gifts portal
16
% OFF
Cleartrip
Cleartrip
5
% OFF
Ornaz
Ornaz
10
% OFF
Tata Cliq
Tata Cliq
6
% OFF
Microsoft 365 Personal
Microsoft 365 Personal
20
% OFF
Jimmy Choo
Jimmy Choo
10
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Avast AVG
Avast AVG
2.5
% OFF
DeVagabond
DeVagabond
10
% OFF
Paul Smith
Paul Smith
10
% OFF
Unipin E-Gift
Unipin E-Gift
3
% OFF
Borosil
Borosil
7
% OFF
Ray-Ban
Ray-Ban
8
% OFF
Cafe Delhi Heights
Cafe Delhi Heights
8
% OFF
Trends Women
Trends Women
12
% OFF
Blissclub
Blissclub
9
% OFF
Apple iPhone 14
Apple iPhone 14
2
% OFF
Netmeds
Netmeds
8
% OFF
iPhone 15 Pro
iPhone 15 Pro
2
% OFF
Spencer
Spencer
3
% OFF
Imagine Apple Premium_Delete
Imagine Apple Premium_Delete
2
% OFF
BB Now
BB Now
3
% OFF
Titan Eye+
Titan Eye+
9
% OFF
Lifestyle (Online)
Lifestyle (Online)
7
% OFF
Daily Objects
Daily Objects
10
% OFF
Reliance Trends
Reliance Trends
12
% OFF
Swiggy Inhouse Only
Swiggy Inhouse Only
4
% OFF
Bata
Bata
7
% OFF
Flying Machine
Flying Machine
7
% OFF
Spar Hypermart
Spar Hypermart
4.5
% OFF
Kalyan Diamond
Kalyan Diamond
5
% OFF
Indian Terrain
Indian Terrain
10
% OFF
Gas
Gas
10
% OFF
More in this series

Claim This Offer
Only on Hubble Money

Claim This Offer
Only on Hubble Money

More like this

No items found.
Get rewarded every time you shop.
Up to 10% discount on 300+ brands
No items found.