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Exploring the rise of gender-neutral clothing lines

Last updated :
March 10, 2024

minutes read

Fashion Forward: The Rise of Gender-Neutral Clothing in India

Imagine shopping for clothing where racks aren't divided by "Men's" and "Women's". Where your choice isn't dictated by outdated gender norms. Welcome to the era of gender-neutral fashion in India, a revolution reshaping the industry.

The Dawn of a Fashion Revolution

As the world continues to challenge traditional gender norms, the Indian fashion industry has started embracing the change. A growing number of Indian brands are tapping into the gender-neutral fashion space, breaking down the binary notions of 'his' and 'hers'. This isn't a fleeting fashion fad but a substantial shift reflective of our evolving societal perceptions of gender.

The Demographic Drive

Young Indians, often considered the harbingers of change, are at the forefront of this trend. They are more open, expressive, and willing to challenge conventions. Their increasing demand for clothing that isn't confined by gender has been instrumental in fuelling this shift. Millennials and Gen Z, with their rebellious spirit, are rewriting the fashion rulebook, driving the growth of gender-neutral clothing lines.

Market Forces at Play

While societal change is a crucial factor, market dynamics can't be overlooked. The retail sector always looks for untapped opportunities, and the gender-neutral segment offers precisely that. Brands that can effectively cater to this new demand can carve a niche, differentiate themselves from the competition and tap into a burgeoning consumer base.

Indian Brands Stepping Up

From designer labels like Huemn and Bobo Calcutta to startups like The Pot Plant and NorBlack NorWhite, Indian brands are increasingly offering gender-neutral collections. Not just indie labels, even big players like Fabindia and Westside have started to dabble in this domain.

The Challenges Ahead

Despite the growing acceptance, challenges persist. Traditional norms and expectations still hold considerable sway, especially in smaller cities and towns. Another hurdle is the general lack of understanding of what gender-neutral fashion truly entails – it's not just about unisex or androgynous clothing, it's about freedom of expression without the baggage of gender norms.

The Road Ahead

However, the fashion industry is not one to back down from challenges. Through awareness and education, these hurdles can be overcome. As more and more consumers embrace this trend, brands that are agile and innovative will likely be the winners in this new fashion era.

Embracing Diversity and Inclusion

At its heart, the rise of gender-neutral fashion is a testament to the growing acceptance of diversity and inclusion in Indian society. It signifies a shift in how we perceive and express our identities. As we continue to evolve, it's not a stretch to imagine a future where fashion is completely free of gender constraints.

So, the next time you go shopping, remember you're not just choosing a garment. You're potentially choosing to be a part of a societal revolution, pushing the envelope on gender norms and contributing to a more inclusive world.


As we gear up for this new world of fashion, let's celebrate the diversity and freedom it brings. Who knows, your next favourite piece of clothing might just come from the gender-neutral section!

If you found this article interesting, please do share it with others. Let's spread the word and contribute to making fashion a more inclusive space. After all, change begins with a conversation.

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
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