Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Exploring the rise of DIY and flat-pack furniture

Last updated :
March 10, 2024

minutes read

The Flat-pack Revolution: How DIY Furniture is Reshaping India's Living Rooms

Imagine your room, adorned with the perfect furniture that you assembled yourself, one screw at a time. Welcome to the world of DIY (Do It Yourself) and flat-pack furniture – the revolution that's quietly reshaping the way young India decks out its living spaces.

Unpacking the Flat-Pack Phenomenon

In the early 2000s, the concept of flat-pack or ready-to-assemble furniture was almost unheard of in India. You'd call up the neighbourhood carpenter, discuss designs, wait for weeks, and hope that the end product resembled what you'd envisioned. Now, fast forward to 2023, and it's a different story altogether. Brands like IKEA and Pepperfry have made flat-pack furniture a household name, and it's not hard to see why. These products come in a box, ready to assemble, with an instruction manual that's often as simple as a LEGO guidebook. It's convenient, it's fun, and most importantly, it's making the furniture market more accessible for the youth.

Why are Young Indians Embracing DIY?

The appeal of DIY furniture to young Indians is multifaceted. First and foremost, it's about cost-effectiveness. For a demographic grappling with skyrocketing real estate prices and looking for value in every purchase, flat-pack furniture's affordable price tag is a godsend.

Then comes the question of style. The millennial and Gen Z populations are increasingly drawn towards minimalism and Scandinavian designs, and flat-pack furniture brands cater to these tastes splendidly.

Additionally, the sense of accomplishment from assembling your furniture cannot be overstated. It adds a personal touch to your living space, making it feel more like home.

The Impact on Traditional Furniture Industry

The rise of DIY and flat-pack furniture is not without its consequences, though. Traditional carpenters and furniture outlets have been feeling the heat. However, this competition is not all doom and gloom. It's pushing traditional businesses to innovate, offer more variety, better customer service, and quicker delivery times to stay relevant.

The Environmental Factor

Flat-pack furniture also touts an environmental advantage. The efficient packaging leads to lesser volume during transportation, meaning reduced carbon emissions. Moreover, the majority of DIY furniture is designed to be lightweight, which translates to lesser raw material usage. It's a win-win, both for consumers and our planet.

The Challenges Ahead

Despite the numerous advantages, DIY furniture is not without its challenges. The lack of longevity and durability compared to traditionally crafted furniture is a significant concern. Additionally, the assembly process, while generally straightforward, can be intimidating for some. Brands need to address these issues to further penetrate the Indian market.


The DIY and flat-pack furniture revolution is here, and it's transforming the way young India decorates its homes. It's a testament to the changing times, reflecting how the young generation seeks value, style, and sustainability in their lifestyle choices.

As the trend continues to gain momentum, it's safe to say that the future of furniture in India looks flat... flat-packed, that is!

Enjoyed reading this piece? Share it with your friends and join the conversation. Let's spread the word about the flat-pack revolution sweeping across Indian homes!

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
😎 Top selling gift cards now
😎 Top selling gift cards now
😎 Top selling gift cards now
More in this series

Claim This Offer
Only on Hubble Money

Claim This Offer
Only on Hubble Money

More like this

No items found.
Get rewarded every time you shop.
Up to 10% discount on 300+ brands