Exploring the future of virtual fitting rooms in online shopping

Last updated :
March 10, 2024
/

minutes read

Table of Contents

Digital Dressing Rooms: Tailoring the Future of Online Shopping

Ever imagined a future where online shopping trips come with fitting sessions? No more guesswork, no more inconvenient returns. Just a seamless, personalized shopping experience. Let's delve into the world of virtual fitting rooms.

The Concept of Virtual Fitting Rooms

A fitting room is an integral part of the shopping experience. However, online shopping, which has seen an exponential surge, notably lacks this feature. It's here that virtual fitting rooms come into play. They utilize technologies like Augmented Reality (AR) and Artificial Intelligence (AI) to simulate the traditional dressing room experience on your smartphone or computer screen. You can 'try on' clothes virtually, assess the fit, style, colour, and make an informed decision – all from the comfort of your home.

Why Do We Need Virtual Fitting Rooms?

One of the main barriers in online shopping is the uncertainty of fit and appearance, leading to high return rates. According to a survey, about 30% of all products ordered online in India get returned because they don’t fit. This uncertainty dissuades many from buying clothes online, thereby limiting the potential of e-commerce.

Virtual fitting rooms offer a solution. They help customers visualize how a garment will look on them, increasing their confidence in making purchases. This not only enhances the customer experience but also reduces return rates, saving companies logistical costs.

How Do Virtual Fitting Rooms Work?

Most virtual fitting rooms use a combination of AR and AI. Shoppers input their measurements, and the system creates a 3D avatar. The clothes are then digitally 'tried on' by the avatar. Advanced algorithms take into account fabric drape, pattern alignment, and even body movement to provide a realistic rendering. Some sophisticated systems even offer real-time 3D try-ons using the camera on your device.

Current Adoption and Potential Challenges

In India, several companies like Myntra, Flipkart, and Lenskart are already leveraging this technology to enhance their customer experience. Globally, brands like Adidas, Zara, and Uniqlo have adopted virtual fitting rooms, showing promising results.

However, the technology is not without its challenges. Accurate body measurement capture is a complex task, and inaccuracies can lead to a poor user experience. Additionally, the high costs of implementing such technology could be prohibitive for smaller retailers.

Looking Towards the Future

Despite the challenges, the future of virtual fitting rooms looks promising. With continual advances in AR and AI technologies, accuracy and realism are likely to improve. Moreover, as the technology matures and becomes more widespread, the costs are likely to come down, making it accessible for more retailers.

The introduction of virtual fitting rooms signifies a paradigm shift in the online shopping experience, blurring the lines between online and offline retail. However, like any innovation, its ultimate success will depend on how effectively it addresses the needs and wants of the consumers, especially the young Indian demographic that forms a significant part of the online shopper base.

Conclusion

So, will the era of virtual fitting rooms revolutionize online shopping? Only time will tell. But one thing is for sure: the future of e-commerce is leaning more and more towards personalization and interactivity. With this shift, it's only a matter of time before virtual fitting rooms become as commonplace as online shopping carts.

What do you think about the future of virtual fitting rooms? Are they the new-age solution for online retail woes or just another fancy gimmick? Let's start a conversation. Share this article with your friends and see what they think!

[data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2738%27%20height=%2738%27/%3e](data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2738%27%20height=%2738%27/%3e)

We believe in the power of informed decisions. Stick around for more insights on the evolving world of business and technology.

Fashion Tour of India: Click & Discover!
Dive into India's colorful wardrobe with our easy-to-use map! Just click on a state and see what people wear, from timeless classics to trendy outfits. Plus, check out the cool brands they love. It's fun, fast, and full of surprises!
No items found.
😎 Extra discount on top brands
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
POPULAR_BRANDS
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
POPULAR_BRANDS,BEAUTY_AND_FASHION
Flipkart
Flipkart
2
% OFF
POPULAR_BRANDS
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
BEAUTY_AND_FASHION
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
POPULAR_BRANDS,ROUTINE
Decathlon
Decathlon
4
% OFF
GIFTING
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
POPULAR_BRANDS
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
POPULAR_BRANDS
Zomato
Zomato
6
% OFF
POPULAR_BRANDS,COFFEE_CRAVINGS,TOP_BRANDS
Swiggy
Swiggy
5
% OFF
POPULAR_BRANDS
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
BEAUTY_AND_FASHION
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
COFFEE_CRAVINGS
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
Only the best for
No items found.
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
Flipkart
Flipkart
2
% OFF
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
Decathlon
Decathlon
4
% OFF
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
Zomato
Zomato
6
% OFF
Swiggy
Swiggy
5
% OFF
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
New brands added every week!
Download HubbleDownload Hubble
Amazon
Amazon
2
% OFF
Borosil
Borosil
8
% OFF
Valorant
Valorant
3
% OFF
AJIO
AJIO
7
% OFF
Flipkart
Flipkart
2
% OFF
SonyLiv
SonyLiv
30
% OFF
Hammer
Hammer
15
% OFF
Auric
Auric
20
% OFF
Campus
Campus
6
% OFF
Titan Minimals
Titan Minimals
6
% OFF
Archies
Archies
10
% OFF
Costa Coffee
Costa Coffee
5
% OFF
MXPlayer
MXPlayer
15
% OFF
Wildcraft
Wildcraft
6
% OFF
TimeZone
TimeZone
10
% OFF
Kama Ayurveda
Kama Ayurveda
8
% OFF
Aurelia
Aurelia
6
% OFF
Baskin Robbins
Baskin Robbins
10
% OFF
Beyoung
Beyoung
12
% OFF
Vero Moda
Vero Moda
6
% OFF
The Body Shop
The Body Shop
4
% OFF
Netmeds
Netmeds
8
% OFF
Arrow
Arrow
8
% OFF
The Raymond Shop
The Raymond Shop
3
% OFF
Bata
Bata
8
% OFF
Hush Puppies
Hush Puppies
8
% OFF
Woodland
Woodland
6
% OFF
Spencer
Spencer
3
% OFF
Blinkit
Blinkit
3
% OFF
Decathlon
Decathlon
4
% OFF
Trends Junior
Trends Junior
13
% OFF
Trends Footwear
Trends Footwear
13
% OFF
Trends Man
Trends Man
13
% OFF
Reliance Trends
Reliance Trends
13
% OFF
More
More
3
% OFF
Firstcry
Firstcry
6
% OFF
SonyLiv 1 Year
SonyLiv 1 Year
35
% OFF
American Eagle
American Eagle
5
% OFF
Peter England
Peter England
5
% OFF
Van Heusen
Van Heusen
5
% OFF
Louis Philippe
Louis Philippe
5
% OFF
Zomato Dining
Zomato Dining
5
% OFF
Swiggy Dineout
Swiggy Dineout
5
% OFF
Swiggy Instamart
Swiggy Instamart
5
% OFF
Zomato
Zomato
6
% OFF
Swiggy
Swiggy
5
% OFF
White Crow
White Crow
12
% OFF
SonyLiv 6 Months
SonyLiv 6 Months
35
% OFF
BlueStone
BlueStone
2
% OFF
Faasos
Faasos
6
% OFF
Global Desi
Global Desi
10
% OFF
Hunkemoller
Hunkemoller
12
% OFF
Vistara
Vistara
1
% OFF
Jockey
Jockey
10
% OFF
My Jio Store
My Jio Store
3
% OFF
Bombay Shaving Company
Bombay Shaving Company
15
% OFF
Taneira
Taneira
6
% OFF
Vijay Sales
Vijay Sales
2
% OFF
VMart
VMart
5
% OFF
Nykaa Fashion
Nykaa Fashion
7
% OFF
Wrangler
Wrangler
6
% OFF
McAfee Total Protection
McAfee Total Protection
30
% OFF
Only
Only
8
% OFF
MMT Hotel
MMT Hotel
12
% OFF
Giorgio Armani
Giorgio Armani
12
% OFF
Blackberrys
Blackberrys
8
% OFF
Spotify 6 Months
Spotify 6 Months
5
% OFF
Skinn
Skinn
6
% OFF
Barbeque Nation
Barbeque Nation
6
% OFF
Fabindia
Fabindia
10
% OFF
Nykaa LUXE
Nykaa LUXE
7
% OFF
Armani Exchange
Armani Exchange
12
% OFF
Unlimited
Unlimited
6
% OFF
Ferns N Petals
Ferns N Petals
10
% OFF
Reliance Smart Point
Reliance Smart Point
3
% OFF
Norton Antivirus Plus
Norton Antivirus Plus
60
% OFF
Blaupunkt
Blaupunkt
8
% OFF
Third Wave Coffee
Third Wave Coffee
10
% OFF
Mia
Mia
3
% OFF
US Polo Assn
US Polo Assn
8
% OFF
Hyatt India
Hyatt India
10
% OFF
Himalaya
Himalaya
6
% OFF
PeeSafe
PeeSafe
15
% OFF
Simon Carter
Simon Carter
5
% OFF
Tumi
Tumi
12
% OFF
EA Sports FC Mobile
EA Sports FC Mobile
3
% OFF
Amazon Prime 3 months
Amazon Prime 3 months
10
% OFF
CultFit
CultFit
8
% OFF
Freecultr
Freecultr
18
% OFF
Relaxo
Relaxo
6
% OFF
Polar bear
Polar bear
4
% OFF
SpiceJet
SpiceJet
2
% OFF
The Collective
The Collective
2
% OFF
Appreciate Subscription
Appreciate Subscription
35
% OFF
Mainland China
Mainland China
8
% OFF
Trends Women
Trends Women
13
% OFF
Tata Play HD
Tata Play HD
12
% OFF
Kate Spade
Kate Spade
12
% OFF
Replay
Replay
12
% OFF
Brooks Brothers
Brooks Brothers
12
% OFF
More in this series

Claim This Offer
Only on Hubble Money

Claim This Offer
Only on Hubble Money

More like this

No items found.
Get rewarded every time you shop.
Up to 10% discount on 300+ brands
No items found.
Become a
smart shopper today
DOWNLOAD Hubble
Scan & download
Urban Vault, #591, 15th main road, 22nd Cross Rd, 3rd Sector, HSR Layout, Bengaluru, Karnataka 560102
Made with 💜 in Bengaluru 🇮🇳 India | © 2024 by Gullak Technologies Pvt Ltd.
No items found.