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How Malls are Driving Footfalls: An Inside Look

Last updated :
March 10, 2024
/

minutes read

Malls are a central part of the retail landscape in India, and they are an integral part of life for many people. Shopping malls provide a diverse range of products, services, and entertainment, and they have become an integral part of the lives of many Indians. As such, malls are increasingly looking for ways to attract more customers and drive footfalls. In this article, we will explore how malls are driving footfalls and what strategies they are using to do so.

1. Offering Unique Experiences: Malls are now offering unique experiences that customers cannot find anywhere else. This includes everything from events, music performances, and art installations to interactive gaming zones, virtual reality experiences, and more. By offering these kinds of experiences, malls are able to create a unique atmosphere that attracts customers and keeps them coming back.

2. Leveraging Technology: Technology is playing an increasingly important role in how malls are driving footfalls. Many malls are now utilizing digital signage, mobile apps, and other cutting-edge technologies to engage customers and create an immersive shopping experience. Additionally, malls are now leveraging social media to promote their offerings and engage customers

3. Creating Exciting Promotions: Malls are constantly coming up with new and exciting promotions to draw customers in. This includes everything from discounts, loyalty programs, and giveaways to flash sales, special events, and more. By offering these kinds of promotions, malls are able to create an attractive shopping experience that keeps customers coming back.

Malls are increasingly looking for ways to drive footfalls, and they are utilizing a variety of strategies to do so. From offering unique experiences and leveraging technology to creating exciting promotions, malls are finding creative ways to attract customers and keep them coming back. By understanding these strategies, you can use them to your advantage and make your mall stand out from the competition.

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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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