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What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Gift Card Success Stories: How Indian Businesses Are Winning

Last updated :
June 5, 2024

minutes read

The gift card market in India is experiencing a robust growth trajectory. With businesses across various sectors capitalizing on this trend, the strategic implementation of gift cards is enhancing customer engagement and boosting sales significantly.

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Why Gift Cards?

Gift cards offer a flexible and effective solution for increasing sales and customer engagement. The market, valued at USD 18,650.42 million in 2023, is projected to escalate to USD 59,983.14 million by 2032, growing at a compound annual growth rate (CAGR) of 13.86%. This growth underscores the shift towards digital payment solutions and the increasing popularity of flexible gifting options. Detailed market growth statistics can be explored in the Credence Research report.

Success Case Study: Qwikcilver

Qwikcilver, a pioneering gift card solutions provider in India, powered an annual transaction value of $1.5 billion across India and other regions, demonstrating the massive potential and success of gift cards in retail and corporate sectors. Qwikcilver's story of growth and its eventual $110 million acquisition by Pine Labs highlights the scalability and profitability of well-executed gift card programs. Their journey is detailed in this Seed to Scale article.

Success Case Study: HDFC and Swiggy

The HDFC gift card has become an instrumental business ally, enhancing brand image and boosting employee and customer loyalty programs. Similarly, Swiggy's gift card initiative has not only increased sales but also significantly enhanced customer engagement, illustrating the effective use of gift cards in the food delivery industry. These successes are elaborated in this Hubble Money blog post.

Success Case Study: Healthcare

A nonprofit organization coordinating long-term medical care in New York City significantly improved community health by integrating gift cards into their services. This strategic use of gift cards enhanced patient engagement and treatment adherence. Learn more about this success in their detailed case study.

😎 Top selling gift cards now

Leveraging Gift Cards for Seasonal Promotions

Gift cards play a pivotal role during seasonal promotions, helping businesses boost sales and enhance the shopping experience with themed cards.

Optimizing Gift Card Strategies for Maximum Impact

Businesses should tailor their gift card offerings to align with seasonal shopping trends and cater to various customer segments to maximize their impact.

Common FAQs on Gift Cards

  • Q: What are the expiration policies for gift cards?some text
    • A: Typically, they range from 6 months to a year, varying by retailer.
  • Q: Where can I buy gift cards?some text
    • A: They are available directly from businesses, specialized platforms, and increasingly through e-commerce sites.
  • Q: Can gift cards be customized?some text
    • A: Yes, many businesses offer personalized options.


The Indian gift card market provides significant opportunities for businesses to enhance customer loyalty and increase sales. With the right strategies, companies can tap into this potential to achieve substantial growth and customer satisfaction.

😎 Top selling gift cards now
😎 Top selling gift cards now
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