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Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Analyzing the Popularity of Gift Cards in Online Shopping

Last updated :
March 10, 2024

minutes read

Gift cards, once a simple piece of plastic, are now intricate digital commodities making waves in the online market. The streamlining, accessibility, and personalization that digital gift cards such as the Big Basket Voucher and the Amazon India Gift Card provide, have catapulted their popularity among consumers.

This shift towards digital mediums reflects today's digitized era, where convenience is king. Usability and personalization have never been more straightforward. Whether it's a last-minute birthday gift or an act of gratitude, digital gift cards like the Make My Trip Gift Card cater to all, making gift-giving an effortless affair.

online gifting convenience
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An Insight into the Digital Gift Card Market

When it comes to the digital gift card industry, names like Make My Trip gift card, Big Basket Voucher, Amazon India Gift Card reign supreme. These brands have created a niche for themselves in this booming market.

Consumer behavior towards digital gift cards has changed drastically over the years, too. More and more people are attracted to the convenience and personalization offered by digital gift cards. A perfect tailor-made gift for everyone, which fits any occasion, is contributing to the hype.

The Shift from Traditional Gifts to Digital Gift Cards

Choosing the perfect gift can feel like a metaphorical minefield. Today, the challenges that traditional gifts pose are being increasingly recognized. 

The fear of the gift not suiting the recipient's taste, or the hassle of shopping, boxing and delivering the gift, are getting replaced by the handiness of digital gift cards.

These digital alternatives offer a more personalized approach, giving the recipients the freedom to choose their own gift. It sends a thoughtful message saying that you respect their choice. 

Would they like a dinner at their favorite restaurant, or perhaps they'd appreciate a Make My Trip Gift Card to plan their next vacation?

Choosing Digital Gift Cards Over Conventional Gifts

Factors Digital Gift Cards Conventional Gifts
Convenience Can be bought, wrapped, and delivered with just a few clicks. May require physical shopping, wrapping, and manual delivery.
Personalization Allows tailoring gifts to the recipient's preference. May involve more effort to find a personalized gift.
Variety Wide range of options, such as Amazon India Gift Card or Make My Trip Gift Card. May be limited to local or traditional choices.
Last-minute Gifting Effortless for spontaneous occasions with quick online purchase. May pose challenges for last-minute preparations.
😎 Top selling gift cards now

The Appeal of Convenience and Personalisation

Convenience is king in the world of e-commerce. Gift cards are no exception. They can be bought, wrapped, and delivered with just a few clicks.

  • The charm of tailoring gifts to the recipient's preference is another factor in the rise of gift cards like Amazon India Gift Card.
  • Whether it's celebrating a special occasion or showing appreciation, there's a Big Basket Voucher or a Make My Trip Gift Card for every situation.

The Cultural Shift towards Digital Gifting

  • Traditional gift-giving requires time and effort, translating to gift cards being a lifesaver in our increasingly busy lives.
  • Gift cards, particularly Amazon Gift Card India, are culturally neutral, suiting the varied tastes and preferences of our diverse society.

Choosing Gift Cards its a Journey of Joy and Thoughtfulness

Selecting the ideal gift card is no longer a hit-or-miss affair. You can pick the best gift card that aligns with your loved one's interests, whether it's a Make My Trip Gift Card for the avid traveler or an Amazon India Gift Card for virtually anything under the sun!

Here are some important pointers to consider:

  • The giftee’s hobbies and interests.
  • The versatility of the gift card and its expiry dates.
  • The repute of the digital gift card's provider.

Navigating the Digital Terrain: Tips for Buying and Trusting Digital Gift Cards

Fear and doubt can creep in when one steps into the evolving digital world of gift cards. How do we know it's authentic? What about hidden charges? Put your worries aside. Here are a few tips to help you safely navigate this terrain while purchasing a digital gift card like the Amazon Gift Card:

  • Know your gift card provider: Be it a Big Basket Voucher or any other gift card, the reputation of the provider is key.
  • Understand the terms: Know the expiry date, any potential additional charges and limitations of use.
  • Use secure payment methods: Always ensure the payment portal is secure when purchasing a gift card online.

When used wisely, digital gift cards like a Big Basket Voucher can offer maximum value and a happiness-packed gifting experience. 


In the whirlwind journey of gifting, digital gift cards have emerged as not just a popular, but also a thoughtful and convenient option. From their humble beginnings to their overwhelming acceptance in the market, gift cards, especially the Big Basket Voucher, the Amazon India Gift Card, and the Make My Trip Gift Card, are transforming the gifting experience.

As we step into the digital era, this trend is only poised to proliferate further, with gift cards becoming an even more integral part of our festivities and celebrations. It's clear that digital gift cards have ushered in a revolution and reshaped the industry.

Don't let this valuable information get lost in the shuffle! Bookmark this article and spread the gift of knowledge to your friends and family who might be stumped about gift cards.

Whether it's your teenage cousin who'd love an Amazon Gift Card for their endless list of books, or your travel-enthusiast uncle who'd appreciate a Make My Trip Gift Card, digital gift cards offer a world of possibilities. Happy Gifting!!

😎 Top selling gift cards now
😎 Top selling gift cards now
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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.

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