UPI apps

Turn payments into repeat transactions.

Real brand gift cards that bring users back after the payment, and a new revenue line on every sale.

The fact
80 crore

UPI carried 24.07 billion payments in September 2026, about 80 crore a day (Outlook Money). PhonePe and Google Pay's combined share fell below 80% for the first time in May 2026 (Outlook Business), so users do switch.

Source: Outlook Money, citing NPCI · Published 2 Oct 2026 · Checked 12 Oct 2026

The problem

Payments that earn
you nothing

  • Little or no revenue

    Most UPI payments earn the app little or nothing.

  • Users switch apps

    Users switch between UPI apps without a second thought.

  • Scratch cards lost their spark

    Scratch cards with tiny cashback no longer excite anyone.

Use cases

Three ways to bring
users back

01

After the payment

A relevant brand gift card offer on the success screen.

02

A revenue line

Every gift card sold in your store earns you a margin.

03

Better scratch cards

Replace small cashback with gift cards from brands people use.

Proof

What UPI apps
are seeing

2–5×

More transactions

Apps using Hubble's products have seen 2–5× more transactions from users of the Hubble rewards store.

18%

Buy again within a month

18% of users who buy a gift card on one UPI app buy another within a month.

₹1 Cr

Gift cards a month

Users of one UPI app buy about ₹1 Cr of gift cards a month from the payment success screen.

FAQ

Questions, answered

Can users pay by UPI?
Yes, inside your app.
Can we pick which brands to show?
Yes, in Hubble Studio.
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