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Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Raja Parba

Celebrate Odisha’s festival of womanhood with traditional and modern gifts, festive foods, and a vibrant cultural journey.

Raja Parba

Raja Parba, celebrated in Odisha, is a vibrant festival that honours womanhood and the earth’s fertility. Spanning three days, this festival marks the beginning of the agricultural year and the onset of the monsoon season. The name 'Raja' is derived from 'Rajaswala,' meaning a menstruating woman, highlighting the festival's focus on celebrating femininity and the power of creation. 

During Raja Parba, it is believed according to local customs that the earth undergoes menstruation and is given a break from tilling, paralleling the customs observed for women during their menstrual cycle

Gifting is a significant part of Raja Parba, symbolising love, respect, and good fortune. Families and friends exchange gifts to reinforce bonds and express gratitude. This practice enhances the festive spirit and fosters a sense of community, making Raja Parba a truly joyous occasion for all who participate.

Raja Parba

  • Paan (Betel Leaves): A symbol of hospitality and tradition, paan is often exchanged during Raja Parba.
  • Sweets: Traditional sweets like pithas (rice cakes) and chhena poda (baked cheese dessert) are popular gifts.
  • New Clothes: Gifting new clothes, especially sarees and dresses, signifies new beginnings and is a common practice.
  • Jewellery: Both modern and traditional pieces are cherished, reflecting the festival’s significance.

Raja Parba

  • Poda Pitha: A slow-cooked rice cake, often made with coconut and jaggery, is a staple during the festival.
  • Chakuli Pitha: These rice flour pancakes, often served with jaggery, are a beloved treat.
  • Dahi Pakhala: Fermented rice with curd, a refreshing dish to beat the summer heat, is enjoyed during the festival.
  • Mutton Curry: A rich and spicy dish, it’s often prepared for feasts and gatherings.
Travelling to Odisha for Raja Parba?
  • Cultural Highlights: Swing rides for young girls symbolises joy and freedom. Traditional dances like Ghumura and Dalkhai add cheer, while community feasts with traditional foods foster unity.
  • Travel Tips: Book accommodations early and consider local homestays. Wear light, comfortable clothing; traditional attire adds to the festive spirit. Use public transport or rent a vehicle for convenience.
  • Local Experiences: Explore markets for handicrafts and souvenirs. Engage in local games and events. Savour a variety of festive dishes and sweets.
  • Must-Visit Places: Bhubaneswar for temples and markets, Puri for the Jagannath Temple and beaches, and Cuttack for cultural heritage and bazaars.
  • Safety and Etiquette: Dress modestly to respect local customs. Be courteous and follow local practices. Keep belongings secure and stay aware in crowded areas.