Incentivize Actions, Not Just Outcomes
Most incentive programs are tied to the end goal—units sold, revenue booked, margin targets met.
But here’s the catch:
Those are lagging indicators.
By the time your team hits (or misses) them, you’ve already lost the chance to change behavior.
If you want to drive consistent performance, stop chasing results.Start rewarding the actions that get you there
Why Behavior-Based Incentives Win
Your top reps aren’t just closing—they’re consistently doing the right things:
- Visiting high-potential outlets
- Logging demos and trials
- Introducing new SKUs
- Following up at the right time
These are the leading indicators of sales success.
Reward them—and you build habits, not just hope.
The Action → Behavior → Outcome Ladder
Let’s break it down:
Incentivizing actions creates a pipeline of progress—especially for new reps or tough markets.
Real-World Example
A personal care brand wanted to increase sell-through of a new hygiene product in Tier-2 cities. Instead of only paying for units sold, they rewarded:
- Number of product pitches per day
- Number of store trials and shelf activations
- Submission of store feedback forms
Result:
+38% in-store visibility
+22% uplift in follow-through sales within 30 days
How Hubble Powers Behavior-Based Programs
✅ Track activity-level data via POS, CRM, or field apps
✅ Set incentive rules for actions (not just outcomes)
✅ Trigger nudges and feedback loops to build habits
✅ Shift rewards dynamically based on progress
“We no longer wait for the quarter to close to know who’s working. Hubble shows us in real time.”
— Territory Head, OTC Pharma Brand
Takeaway
You can’t coach a result.
But you can coach an action.
And the best way to coach it?
Reward it. In real time. With visibility.
Want to shift your team from output chasing to behavior building?
Let’s talk. Hubble lets you reward the work that drives the win.
