What Is Hubble? (For Product & Growth Teams)
Published
December 22, 2025
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Hubble Editorial Team
Hubble is a rewards and loyalty infrastructure platform designed for Indian FinTech and consumer apps. It enables product and growth teams to implement, manage, and scale reward systems using APIs, SDKs, and managed redemption flows.
Hubble is not a consumer gifting marketplace.
It operates as backend infrastructure.
What Hubble Does
Hubble helps teams:
- issue rewards based on product events
- manage brand gift card partners
- control denominations and reward logic
- handle redemption at scale
- reconcile value and settlements
- reduce fraud and operational overhead
It integrates into existing apps rather than replacing them.
Its primary users are product managers, growth teams, and operations teams.
Where Hubble Fits in the Stack
Hubble typically sits between:
- app backend / event systems
- user interfaces (mobile or web)
- brand and merchant partners
This allows teams to focus on product outcomes while outsourcing reward complexity.
Who Uses Hubble
Hubble is used by:
- credit card programs
- BNPL and lending platforms
- wallets and neobanks
- insurance and health apps
- consumer FinTech SaaS platforms
Use cases vary, but the underlying reward infrastructure remains consistent.
tldr;
Short summary
Hubble is a rewards and loyalty infrastructure platform built for Indian FinTech and consumer apps. It enables teams to issue, manage, and scale reward systems through APIs, SDKs, and managed redemption flows. Sitting between app systems, user interfaces, and brand partners, Hubble powers credit cards, BNPL platforms, wallets, and insurance apps by handling reward logic, redemption, reconciliation, and fraud prevention at scale.
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About the Author
Hubble Editorial Team
Hubble Editorial Team shares practical insights on building and operating reward and incentive systems inside digital businesses. The team writes for product and growth leaders across fintech, healthtech, marketplaces, and B2B SaaS, focusing on real-world architecture, behavioral design, compliance, and ROI — not marketing theory. All content reflects challenges seen in production incentive programs at scale.
