How Hubble API Helps Delivering Embedded, Personalized Loyalty via One Simple Integration

Shuaib Azam

min. read

July 30, 2025

b2c

Consumer rewards

Loyalty Programs

First things first

Hubble’s Differentiated Approach to Loyalty APIs

Hubble offers a purpose-built Rewards API designed for effortless, scalable integration of digital rewards in any consumer-facing platform. You can launch branded, personalized loyalty and gifting experiences as frictionless as possible, leveraging a vast catalogue of exclusive rewards from 500+ top brands and an architecture that supports blazing-fast, customizable, and secure delivery of value.

What Makes Hubble’s Rewards API Stand Out?

Imagine launching a powerful loyalty rewards store within your app or website in days, not months. Hubble’s API makes this possible by delivering a white-label, branded marketplace where customers can seamlessly browse, select, and redeem rewards tailored specifically for them.

The rewards catalogue can be curated dynamically, whether tailored by segment, geography, or occasion, ensuring that each member sees offers that genuinely resonate. Integration is developer-friendly, with RESTful endpoints designed for speed and flexibility across web and mobile platforms.

But it isn’t just about offering rewards. Hubble’s advanced personalization engine uses AI and real-time behavioral data to serve individualized offers automatically, whether triggered by a purchase, a referral, or a milestone. No need to manually configure complex segments; the system continuously evolves and optimizes in response to member activity.

Moreover, payment and redemption happen instantly and securely. Users can redeem points or rewards within the app, with options for digital wallet deposits, QR code scans, or instant checkout credits. Meanwhile, brands enjoy full control and visibility through dashboards offering real-time reports on reward usage, member engagement, and ROI metrics—translating data into actionable insights for continuous improvement.

Hubble API & SDK | Success Stories

Axis Bank: Scaling Behavioral Rewards Across Millions

Axis Bank, one of India’s largest private-sector banks, aimed to incentivize specific actions such as first card transactions, reactivating dormant accounts, and seasonal spending. They needed a fast, scalable, and secure model to deploy personalized reward campaigns.

By integrating Hubble’s code-based campaign engine, Axis quickly rolled out loyalty campaigns rewarding desired user behavior. Customers redeemed digital gift cards via a custom-branded Hubble portal while Axis retained full control over campaign logic.

Key Features:
• No need for internal rewards infra
• Fast campaign launches with full security
• Custom-branded redemption portal powered by Hubble

Impact: Over ₹20 Cr rewards processed in a single week; 10X growth in reward volume in one quarter.

Zepto: Launching a Gift Card Storefront in Days

Zepto, India’s fastest-growing quick commerce brand, wanted to offer digital gift cards from top brands directly within its mobile app. Building the full catalog, commerce flow, and fulfillment pipeline internally would take months.

Instead, using Hubble’s plug-and-play API, Zepto embedded a full-fledged gift card storefront. Hubble handled catalog, delivery, and tracking—freeing Zepto to own the user experience and transactions.

Key Features:
• Fast go-live without technical burden
• Enterprise-grade delivery and tracking
• 100% control over experience and payments

Impact: Gift card sales crossed ₹8 Cr/month by July 2025; 10X volume growth in a single quarter.

Visit Health: Creating Habit Loops with Reward-Driven Wellness

Visit Health set out to improve user adoption of wellness offerings by incentivizing behavior such as preventive checkups and therapy sessions. It required a deeply integrated, scalable reward module.

Using Hubble’s mobile SDK, Visit launched an in-app rewards layer enabling users to choose from 500+ branded gift cards. The product team could independently design campaigns linked to behavioral milestones—without needing constant engineering support.

Key Features:
• Fully native, SDK-driven reward interface
• Supports team-led campaigns without dev work
• Ties rewards directly to health-progress milestones

Impact: Issued over ₹9 lakh in rewards in a single week; 3X growth in weekly volume over two quarters.

Uni: Fintech-Grade Rewards Built With Instant API Access

Uni needed to reward users based on milestone-based spending and behavior patterns without building rewards infrastructure. Rapid growth demanded flexibility, speed, and high-volume reliability.

With Hubble’s Rewards API, Uni launched multiple campaign types while maintaining complete logic control. Hubble managed fulfillment, catalog, and delivery at scale with no disruption.

Key Features:
• Campaign flexibility with minimum engineering lift
• API-first design for instant rewards
• Scalable delivery and redemption with minimal ops

Impact: From ₹1.7 lakh to ₹51.5 lakh in rewards issued per week; 50X spike in transaction volume.

Challenges Hubble Solves

Time/Resource Constraints: API-first, modular integration means setup is measured in hours or days, not weeks or months.
Low Program Uptake: Curated, AI-personalized catalogues and instant redemption unlock higher participation and satisfaction.
Complexity in Management: Dashboards provide real-time visibility and self-serve controls for reward types, user flows, and analytics.
Fraud & Compliance: Built-in, enterprise-grade security minimizes risk for even large-scale, distributed programs.

Hubble’s Rewards API represents the future of loyalty technology—one where rewards are embedded, relevant, and delivered in real time within the customer experience. This API-first, enterprise-grade platform adapts fluidly to evolving consumer expectations and business needs, helping brands deepen engagement and cultivate lasting loyalty relationships.

If you’re ready to reimagine your loyalty program with a technology partner that makes innovation fast, scalable, and impactful, Hubble’s Rewards API is your gateway to next-generation engagement.

tldr;

Short summary

Hubble’s Rewards API lets brands embed a fully-customizable rewards store into any app or website, powered by exclusive offers from 500+ partner brands. Key benefits include instant setup, blazing-fast execution, seamless payments, robust security, real-time analytics, and flexible, API-driven personalization—helping brands drive higher loyalty, monetization, and consumer delight, all with a track record of over ₹500M+ rewards shared and 40M+ users benefitted