AI Personalization for Supercharged Consumer Loyalty - 25 Examples

Shuaib Azam

min. read

June 20, 2025

Consumer rewards

Businesses are rapidly embracing artificial intelligence to transform loyalty and rewards programs from generic, one-size-fits-all schemes into highly personalized, dynamic experiences.

AI-driven personalization allows companies to analyze vast amounts of customer data (including purchase history, browsing behavior, social interactions, and real-time context) to deliver rewards that feel custom-tailored to each individual. This shift not only increases customer satisfaction and retention but also drives higher engagement and spending.

Below are 25 real-world examples across industries.

AI-Personalized Rewards: Card Examples

1. Starbucks

Personalized Coffee Deals

Starbucks uses AI to analyze purchase history, time of day, and preferences to offer personalized deals like free coffee, discounts, or birthday treats.

Sends a free cold brew offer to a customer who regularly orders it in the morning, but at a different time to encourage a return visit.

Source: Starbucks Newsroom, "Starbucks Rewards: The Power of Personalization"

2. Delta Air Lines

Tailored Travel Perks

Delta leverages AI to identify customer preferences and tailor travel perks, upgrades, and offers based on individual travel patterns.

Source: Delta News Hub, "Delta SkyMiles: AI-Powered Personalization"

3. PetSmart

Personalized Pet Offers

PetSmart personalizes deals and coupons based on past purchases and shopping habits, with AI determining the best time and order to send offers.

Customers receive timely emails with relevant discounts, leading to a 22% increase in offer activation.

Source: PetSmart Press Releases, "AI-Driven Loyalty"

4. Western Union (My WU Loyalty Program)

Custom Financial Rewards

AI analyzes transaction data to deliver personalized financial rewards, such as discounts on transfer fees or location-specific promotions.

Source: Western Union Investor Relations, "Loyalty and AI"

5. Amazon

Dynamic Product Recommendations

Amazon's AI-driven recommendation engine suggests products based on browsing and purchase history, increasing relevance and sales.

Recommends products left in the cart with a personalized discount to encourage purchase.

Source: Amazon Science Blog, "Personalized Recommendations"

6. Netflix

Personalized Content Suggestions

Netflix uses AI to recommend movies and shows based on viewing history and preferences, keeping users engaged and reducing churn.

Source: Netflix Tech Blog, "How Netflix Uses AI"

7. Sephora

AI-Powered Virtual Artist

Sephora's Virtual Artist analyzes skin tone and preferences to recommend personalized makeup products and offers virtual try-ons.

Source: Sephora Newsroom, "Sephora Virtual Artist"

8. Walmart

Personalized Grocery Recommendations

AI suggests products based on shopping history, especially in online grocery, making recommendations seamless and relevant.

Source: Walmart Newsroom, "AI and Personalization"

9. Best Buy

Hyper-Personalized Product Recommendations

Predictive analytics AI delivers hyper-personalized product recommendations based on browsing and interaction history.

Source: Best Buy Corporate News, "AI in Retail"

10. Marriott Bonvoy

AI-Driven Travel Offers

AI-driven personalization tools generate offers like free nights at preferred hotels or exclusive packages based on travel behavior.

Source: Marriott Bonvoy News, "Personalized Travel Experiences"

11. Mastercard

Personalized Cardholder Offers

Mastercard uses AI to analyze spending patterns and provide personalized offers and cashback rewards to cardholders.

Source: Mastercard Newsroom, "AI and Rewards"

12. Under Armour

AI In-Store Recommendations

AI-powered in-store tech provides personalized footwear recommendations and product comparisons.

Source: Under Armour Press, "AI in Retail"

13. Spotify

Personalized Music Discovery

Predictive algorithms map customer journeys and recommend music, playlists, and even personalized AI DJ features.

Source: Spotify Labs, "AI and Music Discovery"

14. Zara

Personalized Fashion Suggestions

AI analyzes shopping behavior to recommend products and optimize inventory for personalized promotions.

Source: Zara News, "AI in Fashion"

15. PayPal

Personalized Cashback Offers

Leverages AI to offer cashback and rewards based on transaction history and user preferences.

Source: PayPal Blog, "AI and Rewards"

16. ClickUp (Employee Rewards)

AI-Powered Employee Recognition

Uses AI to personalize employee rewards and recognition based on individual performance and preferences.

Source: ClickUp Blog, "AI in HR"

17. easyJet

Personalized Travel Deals

AI-driven loyalty program offers personalized travel deals based on booking history and preferences.

Source: easyJet Media Centre, "AI and Loyalty"

18. IKEA

AI-Powered Home Visualization

AI-powered app visualizes furniture in customers’ homes, and AI personalizes product recommendations and offers.

Source: IKEA Newsroom, "AI and Retail"

19. Warby Parker

Personalized Eyewear Recommendations

AI-driven virtual try-on and personalized recommendations based on facial features and style preferences.

Source: Warby Parker Blog, "AI and Customer Experience"

20. Tada (Internal Employee Rewards)

AI-Optimized Employee Rewards

AI tracks reward redemption and continuously refines recommendations for each employee, ensuring personalization.

Source: Tada Blog, "AI in Employee Rewards"

21. Propello (AI Loyalty Platform)

Dynamic Micro-Segments

Uses machine learning to create dynamic micro-segments and offer preference-based, behaviorally triggered, and contextual rewards.

Source: Propello Website, "AI Loyalty Solutions"

22. Kognitiv (AI Loyalty Platform)

Dynamic Rewards Optimization

Implements dynamic rewards optimization, predictive analytics, and fraud detection for personalized loyalty experiences.

Source: Kognitiv Press, "AI and Loyalty"

23. Dealon.ai (AI Personalization Platform)

Real-Time Incentives

Analyzes real-time user behavior to offer customized incentives, such as early access to limited products or timed discounts.

Source: Dealon.ai Blog, "AI and Incentives"

24. Relevance AI (AI Agents for Loyalty Programs)

AI Agents for Personalization

AI agents personalize offers, optimize programs in real time, and detect fraud for various loyalty programs.

Source: Relevance AI Blog, "AI in Loyalty"

25. Chatbase (AI Chatbots for Personalization)

Personalized Chatbot Rewards

AI chatbots use natural language processing to deliver personalized customer service and support, including targeted rewards.

Source: Chatbase Blog, "AI and Customer Support"

tldr

Simple answer

AI is revolutionizing customer rewards by making them deeply personal, relevant, and timely. From global retailers like Starbucks and Amazon to financial services like Western Union and Mastercard, businesses are leveraging AI to deliver rewards that customers genuinely value.