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Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
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Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
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How to Use Gift Cards Effectively During Indian Festivals?

Last updated :
March 10, 2024
/

minutes read

Table of Contents

Indian gift-giving is a complex practice deeply rooted in the culture and traditions of the country. Gift-giving during festivals is an important part of Indian culture and serves as a way to express love, respect, and appreciation for others. The history of gift-giving in India dates back to ancient times, with gifts being given to symbolise good fortune and blessings.

Online shopping for gift cards during Indian festivals
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The types of gifts exchanged during festivals vary, from traditional clothing and jewellery to sweets and dried fruits. Gift-giving in Indian culture symbolises love, respect, care, gratitude, and appreciation among people. Festivals like Diwali, Durga Puja, and Raksha Bandhan contribute to the volume of gift cards sold in India. There are factors that influence Indian gift-giving, such as age, religion, and the type of occasion. It's important to choose appropriate gifts for Indian celebrations and be mindful of the cultural significance behind gift-giving.

Benefits of Using Gift Cards During Indian Festivals

Using gift cards during Indian festivals offers numerous benefits to both the giver and the recipient. Let's explore some of these advantages:

  1. Flexibility and Choice: Gift cards provide the recipient with the freedom to choose a gift of their preference. This ensures that they receive something they truly want or need.
  2. Saves Time and Effort: Selecting the perfect gift for someone can be time-consuming and challenging. With a gift card, you can save time and effort by allowing the recipient to choose something they love.
  3. Budget-Friendly: Gift cards can be a cost-effective option, especially if you have a specific budget in mind. They allow the recipient to shop within a specific price range, ensuring that you stay within your budget.
  4. Access to Discounts and Promotions: During festival seasons, many brands and merchants offer special discounts and promotions. By using a gift card, the recipient can take advantage of these offers and enjoy additional savings.
  5. Convenience of Online Purchasing: Gift cards can be easily purchased online, making it a convenient option for both the giver and the recipient. It eliminates the hassle of visiting physical stores and provides a seamless gifting experience.

Furthermore, gift cards can be personalised with a heartfelt message, adding a personal touch to the gift. They can be used for online shopping, giving the recipient access to a wide range of products. Additionally, gift cards can be used to avail discounts or offers at specific stores or websites, making them a versatile and valuable gift choice during Indian festivals.

Tips for Maximising the Use of Gift Cards During Indian Festivals

When using gift cards during Indian festivals, there are a few tips to keep in mind to ensure you make the most of your gift card:

1. Set a budget: Before embarking on your festive expenses, it's important to set a budget. This will help you determine the amount you can allocate for each gift card and ensure you don't overspend.

2. Choose the right gift card: Look for gift cards that offer rewards, cashback, or discounts at popular retailers or online marketplaces. This way, you can not only buy a gift for your loved ones but also save money or get additional benefits for yourself.

3. Keep track of your expenses: Maintain a record of your gift card transactions to monitor your expenses and detect any unauthorised or fraudulent activities. This will help you keep your gift card balance secure and ensure you are aware of all your purchases.

4. Utilise travel benefits: Some gift cards offer travel benefits during the festive season. If you have such a card, consider using it for your holiday trips to save on travel expenses and make the most of the perks offered.

5. Personalise your gift card: Take advantage of the festival-specific designs and offers available on gift cards. Personalise your gift card with a heartfelt message or choose a design that reflects the spirit of the festival, adding a special touch to your gift.

Following these tips will help you maximise the use of gift cards during Indian festivals, allowing you to buy meaningful gifts, save money, and enjoy the festive season to the fullest.

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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.
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