Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

How to Personalise Gift Cards for a More Thoughtful Gift in India?

Last updated :
March 10, 2024
/

minutes read

Table of Contents

Gift cards have become a popular choice for gifting in India due to their convenience and flexibility. With gift cards, recipients have the freedom to choose their preferred products or services, making it a more personalised and thoughtful gift. Amazon.in offers a wide range of gift cards for every occasion, such as weddings, birthdays, Christmas, and more. The gift cards are available in various denominations and can be sent through mail or used for shopping or dining.

Hand giving a wrapped, personalized gift card with a bow
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In India, the gift card market is growing rapidly, driven by factors such as increased digital adoption, changing consumer preferences, and the booming e-commerce sector. Millennials and Gen Z, who prefer cashless transactions, are driving the demand for gift cards. Gift cards are also popular in the corporate sector for employee rewards and incentives. Festive seasons and special occasions contribute significantly to the surge in gift card sales in India. The industry is witnessing trends such as personalisation, co-branding and strategic partnerships, and the adoption of an omnichannel approach.

The Benefits of Personalised Gift Cards

Personalised gift cards offer a range of benefits when it comes to gifting. By personalising a gift card, you can create a unique and meaningful gifting experience for your loved ones. Customised messages and images can be added to the gift card, adding a sentimental value to the gift. Brands like Amazon.in offer various personalisation options, allowing you to create tailor-made experiences and choose unique gift card designs. This personal touch enhances the appeal of the gift card and ensures that it stands out from traditional gifts. The recipient will appreciate the effort put into personalising the gift card, making it a more memorable and special present.

Whether you want to celebrate a birthday, anniversary, or any other special occasion, a personalised gift card is the perfect choice. It allows you to give a unique gift that shows you've put thought and effort into selecting something meaningful. You can customise the gift card with the recipient's name, a heartfelt message, or even a photo that holds sentimental value. This personalisation adds a special touch that traditional gifts often lack, making the gift card a more heartfelt and memorable present.

The Benefits of Personalised Gift Cards

  • Unique and meaningful gifting experience
  • Sentimental value with customised messages and images
  • Tailor-made experiences and unique designs

By choosing a personalised gift card, you can give a truly unique and thoughtful gift that will be cherished by the recipient. It allows them to select something they truly desire, while also creating a lasting memory associated with the special occasion. So, the next time you're looking for the perfect gift, consider the benefits of a personalised gift card and make your loved one's day extra special.

The Growing Trend of Gift Cards in India

The gift card market in India is experiencing significant growth, driven by factors such as increased digital adoption, changing consumer preferences, and the rise in internet penetration. With more people embracing technology and online shopping, gift cards have become a convenient and popular choice for gifting.

One of the key drivers of the gift card market in India is the younger generation, including millennials and Gen Z. These tech-savvy individuals prefer cashless transactions and see gift cards as a modern and hassle-free way of giving gifts. Additionally, the rising disposable incomes and urbanisation in the country have further contributed to the growing demand for gift cards.

Gift cards are particularly popular during festivals and special occasions in India. Consumers find it convenient to give festival gift cards, as it allows the recipients to choose their own gifts. This not only saves time and effort for the giver but also ensures that the gift is tailored to the recipient's preferences.

The gift card industry in India is also witnessing trends such as co-branding and an omnichannel approach. Co-branding collaborations between retailers and service providers offer diverse gifting options to consumers. Moreover, the adoption of an omnichannel approach, where both physical and digital gift cards are offered, caters to a broader customer base and provides a seamless gifting experience.

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Shuaib Azam
Shuaib is a Marketing & Growth lead at Hubble. When he isn't working on growth initiatives, Shuaib writes fiction and doodles space monkeys.
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