Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Ganga Dussehra

Celebrate Uttar Pradesh's descent of the river Ganges to earth with traditional and modern gifts, festive foods, and a vibrant cultural journey.

Ganga Dussehra

Ganga Dussehra is a significant Hindu festival celebrated primarily in Uttar Pradesh, along with other states where the Ganges flows. It marks the descent of the sacred river Ganga from heaven to earth, an event steeped in mythology and devotion. The festival falls on the tenth day of the bright lunar fortnight in the Hindu month of Jyeshtha, usually in May or June.

The origins of Ganga Dussehra trace back to the legend of King Bhagirath, who performed intense penance to bring the Ganges to earth to purify the ashes of his ancestors, who were cursed by Sage Kapil. Pleased with his devotion, the gods allowed the river to descend, with Lord Shiva tempering its powerful flow by catching it in his matted locks before releasing it gently to the earth. This mythological event is celebrated with great fervour across the ghats of Uttar Pradesh, particularly in Varanasi, Haridwar, and Prayagraj.

During Ganga Dussehra, devotees take ritualistic dips in the Ganges, believing that the holy waters will cleanse their sins and bring them salvation. The festival is marked by various religious activities, including the lighting of lamps, offering of flowers, and performing aarti (prayer rituals) on the riverbanks. The atmosphere is filled with devotion, music, and the chanting of hymns, creating a spiritually uplifting experience.

Ganga Dussehra

  • Holy Water Containers: Often crafted from copper or brass, these containers are used to store sacred Ganga water.
  • Religious Idols: Small idols of deities, especially those linked to the Ganges, are popular gifts.
  • Incense and Diyas: Fragrant incense sticks and decorative oil lamps are commonly exchanged.
  • Sweets and Dry Fruits: Traditional sweets like laddoos and an assortment of dry fruits are gifted to family and friends.
  • Clothing: New clothes, often in traditional styles, are given as a mark of celebration.

Ganga Dussehra

  • Malpua: A sweet pancake made from flour, sugar, and milk, deep-fried and soaked in syrup.
  • Puri and Sabzi: Fried bread served with spicy vegetables, a staple during many festivals.
  • Kheer: A rice pudding made with milk, sugar, and nuts, often flavoured with cardamom.
  • Chaat: A variety of savoury snacks that are tangy, spicy, and utterly delicious.
Travelling to Uttar Pradesh for Ganga Dussehra?

Must-Visit Places:

  • Varanasi: The spiritual heart of Ganga Dussehra, known for its ghats and temples.
  • Prayagraj: A city of great religious significance, hosting grand celebrations and rituals.
  • Haridwar: Another key location where the Ganges is worshipped with fervour.

  • Cultural Highlights: During Ganga Dussehra, the ghats of Varanasi come alive with rituals, prayers, and cultural performances. The sight of thousands of lamps floating on the Ganges is truly mesmerising.
  • Travel Tips: Book your stay in advance as the festival attracts many visitors.Wear light, comfortable clothing suitable for the warm weather. Traditional attire is also appreciated during ceremonies.
  • Local Experiences: Participate in the evening Ganga Aarti at Dashashwamedh Ghat, take a boat ride on the Ganges, and explore the bustling markets filled with traditional crafts and souvenirs.
  • Safety and Etiquette: Respect local customs by dressing modestly and following etiquette at religious sites. Keep personal belongings secure and stay aware of your surroundings.