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Learn about gift cards
What is a gift card?
Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.
Why should I use a gift card?
Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.
How to use a gift card?
To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Eruvaka Pournami

Embrace the festive spirit of Eruvaka Pournami, marking the beginning of the agricultural season. Explore traditional gifts and foods that highlight this important day in the farmer's calendar.

Eruvaka Pournami

Eruvaka Pournami is a pivotal festival in the agricultural calendar of Andhra Pradesh and Telangana, coinciding with the full moon day of the Telugu month of Jyeshtha. This festival celebrates the onset of the monsoon and the beginning of the farming season, making it a crucial time for local farmers.

Traditionally, farmers use this day to worship their plows and cattle, as these are vital tools in agriculture. The celebration includes decorating the cattle with beads, bells, and flowers and painting the plows. It is a day filled with hope and prayers for a prosperous farming season.

Gifting during Eruvaka Pournami revolves around agricultural themes. Elders in villages gift younger farmers new tools or seeds as a symbol of good luck and prosperity. It is also common for landowners to distribute sweets and new clothes to their farmhands and other workers as a gesture of goodwill and appreciation for their hard work.

Modern gifts might include agricultural equipment or vouchers for agricultural supplies, reflecting the festival's deep connection to farming. These gifts not only symbolize good wishes for a bountiful harvest but also provide practical value, helping to improve farming efficiency.

Eruvaka Pournami

  • Agricultural Tools: New plows, shovels, or other farming equipment.
  • Seeds and Fertilizers: High-quality seeds or organic fertilizers to enhance crop growth.
  • Clothing: New clothes for farm workers, symbolizing renewal and prosperity.
  • Sweets: Traditional Indian sweets distributed among the community.

Eruvaka Pournami

  • Pulihora: Tamarind rice that is commonly prepared and shared among the community.
  • Payasam: A sweet dish made from rice, milk, and sugar, signifying celebration.
  • Seasonal Fruits: Shared and enjoyed as part of the festivities, representing the fruits of labor.
Traveling to Andhra Pradesh and Telangana for Eruvaka Pournami?
  • Pulihora: Tamarind rice that is commonly prepared and shared among the community.
  • Payasam: A sweet dish made from rice, milk, and sugar, signifying celebration.
  • Seasonal Fruits: Shared and enjoyed as part of the festivities, representing the fruits of labor.