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What is a gift card?

Also known as brand vouchers, gift vouchers and brand cards, gift cards are a digital mode of payment which carries a amount along with a pin / card no. You can buy these gift cards and use them to pay on 300+ brand online and offline as well.

Why should I use a gift card?

Gift cards help you get great value on your purchase with a brand. They simplify giving, help with budgeting, and are easily sent across distances, ensuring your thoughtful gesture brings joy and value.

How to use a gift card?

To use a gift card, simply present it at the time of purchase in-store or enter the card’s unique code at checkout when shopping online. The amount of your purchase will be deducted from the card's balance.

Ambubachi Mela

Celebrate Assam’s fertility festival at Kamakhya temple with traditional and modern gifts, festive foods, and a vibrant cultural journey.

Ambubachi Mela

Ambubachi Mela, also known as the Ameti or Tantric fertility festival, is celebrated annually at the Kamakhya Temple in Guwahati, Assam. This festival marks the yearly menstruation of the goddess Kamakhya, symbolising the Earth’s fertility. During this time, the temple remains closed for three days, as it is believed that the goddess undergoes her menstrual cycle. On the fourth day, the temple reopens, and devotees throng to receive the goddess’s blessings as per local tradition.

Gifting holds a special place in the celebration of Ambubachi Mela, symbolising the exchange of blessings and goodwill. As one of Assam’s most significant festivals, it attracts devotees and tourists alike, who partake in the tradition of giving.

The mela is not just a religious event but also a socio-cultural gathering where sadhus, tantrics, and pilgrims from across the country and beyond come together. The festival showcases a rich tapestry of Assamese culture, traditions, and spiritual practices in line with local customs.

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Ambubachi Mela

Religious Paraphernalia: Incense sticks, prayer beads, and small idols of the goddess Kamakhya according to local tradition, used in rituals, hold deep spiritual meaning.
Red Clothing: Red garments symbolise fertility and power, representing the goddess’s energy as believed by locals.
Assamese Handicrafts: Handwoven scarves (gamochas) and traditional jewellery reflect the region’s rich craftsmanship.‍
Festival Souvenirs: Modern gifts include decorated lamps, posters, and artworks representing the goddess Kamakhya based on local customs.

Ambubachi Mela

Ambubachi Mela

Bhog: A sacred offering of rice, lentils, and vegetables, distributed to devotees.
Pithas: Traditional rice cakes stuffed with coconut or jaggery.‍
Local Sweets: Popular treats include til pitha (sesame rolls) and narikolor laru (coconut laddoo).

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Travelling to Assam for Ambubachi Mela?

Cultural Highlights: The Ambubachi Mela at Kamakhya Temple in Guwahati marks the annual menstruation of the goddess Kamakhya in line with local beliefs, with the temple closing for three days and reopening on the fourth with grand celebrations, rituals, music, and dance.
Travel Tips: Book accommodations in advance as the festival attracts large crowds, pack light, breathable clothing and rain gear for the monsoon season, and use well-connected transportation options like buses, auto-rickshaws, and taxis in Guwahati.
Local Experiences: Join temple rituals and ceremonies for a deeper understanding of the festival, and explore nearby markets to buy traditional Assamese handicrafts and souvenirs.
Must-Visit Places: You can visit Kamakhya Temple for its spiritual and historical significance, and Umananda Temple on a river island for a peaceful retreat and picturesque views.‍
Safety and Etiquette: Dress modestly, especially at religious sites, follow and respect local customs during rituals, and keep belongings secure in crowded places while staying hydrated.

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