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Do you find the brand name 'Bewakoof' strange or relatable? The traditional meaning that Bewakoof means stupid has changed its course to Bewakoof meaning 'making a difference without worrying about what others think.'
This unique, trendy, and attractive brand name grabs your attention – not entirely for the name, but for how a 'Made-In-India' initiated concept was adapted and how the brand changed a 'T-shirt-making business' into a 100 crore D2C brand.
When fashion brands were busy trying to be chic and royal with expensive price tags, the fashion e-commerce startup stood out from the rest by launching quirky, uncanny, and astounding designs that resonate with Gen Z and millennials.
Prabhkiran Singh and Siddharth Munot, Civil Engineers from IIT Bombay launched Bewakoof on April 1st, 2012. April Fool's day brought the brainstormers to go for the ‘Bewakoof” domain name for their humorous designs. Headquartered in Mumbai, Maharashtra, Bewakoof was initiated with a mission of bringing style and wit into the lives of young students by its founders.
Bewakoof launched its unique and crazy fashion apparel and slowly became one of the biggest brand names in India. This leading apparel brand has become one of the most pursued fashion trends creating a new niche in the fashion world.
'Bewakoof' as a brand formulates its production and marketing strategies based on people's opinions and choices. The brand has created an interesting presence among young people by listening to its 1.7 Million social media followers for innovative concepts.
Bewakoof believes in creating trending products that people love. Its social media fan base proves how Bewakoof is making an impact with its spirit of looking at things differently. With its innovative marketing techniques, 'New Month, New Color' or 'Design of the day,' the direct-to-consumer online fashion portal has grown from INR 30,000 to INR 250 crore in just 9 years.
"A Bewakoof follows his heart," the slogan of Bewakoof binds millennials and cultivates a culture that thrives on research and origination. They always strive to create something unique, breaking all records with their best-performing collections.
Bewakoof functions on principles like honesty, affordability, and creativity. Their goal is to enable self-expression through their innovative products and to promote a guilt-free shopping experience. It is characterized by the spirit of looking at things from a different angle without conforming to societal norms.
Bewakoof is famous for its affordable range of t-shirts for both men and women, which are available in a stylish variety and premium quality. While big brands were charging thousands for the staple piece of clothing, Bewakoof offered a much better range with the lowest possible rates.
This competitive pricing immediately grasped the right attention of the millennials and made the brand stand out. The brand promoted distinctive fashion with in-house design, manufacturing, technology, data science, and marketing skills, thus improving its value proposition - affordability.
The world knows "Bewakoof" for its innovative design, reasonable prices, and direct-to-consumer model. Their products are made in India and are highly preferred by their consumers.
Bewakoof is growing and is looking forward to a sales figure of INR 2,000 crores by 2025. The much-loved brand collaborates with the nation's top celebrities to scale its marketing and advertising campaigns. It also aims to increase its subscribers to one million in the next 2 years.
Firmly believing in "Mann Ki Baat," Bewakoof thrives on a mechanism for achieving lifestyle goals. There are no fixed rules to success, and all it takes to be successful is inspiration, an idea, fruitful long-term savings, an instinct, and the power and willingness to deal with failures.
Do you find the brand name 'Bewakoof' strange or relatable? The traditional meaning that Bewakoof means stupid has changed its course to Bewakoof meaning 'making a difference without worrying about what others think.'
This unique, trendy, and attractive brand name grabs your attention – not entirely for the name, but for how a 'Made-In-India' initiated concept was adapted and how the brand changed a 'T-shirt-making business' into a 100 crore D2C brand.
When fashion brands were busy trying to be chic and royal with expensive price tags, the fashion e-commerce startup stood out from the rest by launching quirky, uncanny, and astounding designs that resonate with Gen Z and millennials.
Prabhkiran Singh and Siddharth Munot, Civil Engineers from IIT Bombay launched Bewakoof on April 1st, 2012. April Fool's day brought the brainstormers to go for the ‘Bewakoof” domain name for their humorous designs. Headquartered in Mumbai, Maharashtra, Bewakoof was initiated with a mission of bringing style and wit into the lives of young students by its founders.
Bewakoof launched its unique and crazy fashion apparel and slowly became one of the biggest brand names in India. This leading apparel brand has become one of the most pursued fashion trends creating a new niche in the fashion world.
'Bewakoof' as a brand formulates its production and marketing strategies based on people's opinions and choices. The brand has created an interesting presence among young people by listening to its 1.7 Million social media followers for innovative concepts.
Bewakoof believes in creating trending products that people love. Its social media fan base proves how Bewakoof is making an impact with its spirit of looking at things differently. With its innovative marketing techniques, 'New Month, New Color' or 'Design of the day,' the direct-to-consumer online fashion portal has grown from INR 30,000 to INR 250 crore in just 9 years.
"A Bewakoof follows his heart," the slogan of Bewakoof binds millennials and cultivates a culture that thrives on research and origination. They always strive to create something unique, breaking all records with their best-performing collections.
Bewakoof functions on principles like honesty, affordability, and creativity. Their goal is to enable self-expression through their innovative products and to promote a guilt-free shopping experience. It is characterized by the spirit of looking at things from a different angle without conforming to societal norms.
Bewakoof is famous for its affordable range of t-shirts for both men and women, which are available in a stylish variety and premium quality. While big brands were charging thousands for the staple piece of clothing, Bewakoof offered a much better range with the lowest possible rates.
This competitive pricing immediately grasped the right attention of the millennials and made the brand stand out. The brand promoted distinctive fashion with in-house design, manufacturing, technology, data science, and marketing skills, thus improving its value proposition - affordability.
The world knows "Bewakoof" for its innovative design, reasonable prices, and direct-to-consumer model. Their products are made in India and are highly preferred by their consumers.
Bewakoof is growing and is looking forward to a sales figure of INR 2,000 crores by 2025. The much-loved brand collaborates with the nation's top celebrities to scale its marketing and advertising campaigns. It also aims to increase its subscribers to one million in the next 2 years.
Firmly believing in "Mann Ki Baat," Bewakoof thrives on a mechanism for achieving lifestyle goals. There are no fixed rules to success, and all it takes to be successful is inspiration, an idea, fruitful long-term savings, an instinct, and the power and willingness to deal with failures.
The popular TV sitcom F.R.I.E.N.D.S ran for 10 seasons and is still one of the most loved shows even today, 25 years after it first aired. The show was not just about the hilarious antics of Rachel, Ross, Monica, Chandler, Phoebe, and Joey but also about some very important life lessons – including financial lessons!
Here are 7 financial lessons we can all learn from our favorite F.R.I.E.N.D.S:
In season 1, episode 16 ‘The One with Two Parts’, we see Chandler trying to impress a girl by claiming he has $7000 in his savings account. However, when she asks him to prove it, he admits that he actually only has only $3 in his account! This makes us understand that no matter how small your savings might be, it’s always important to start early – you never know when you might need it!
In season 4, episode 1 ‘The One with the Jellyfish’, Monica becomes extremely determined to invest in a new restaurant venture started by her friends Phoebe and Rachel. Even though the girls have doubts about whether the restaurant will be successful, Monica believes in them and invests her life savings of $20,000 into the venture. While the restaurant eventually fails, Monica’s faith in her friends pays off – her gesture touches both Rachel and Phoebe and they return her $5000 each as a thank-you!
In season 5, episode 13 ‘The One with Joey’s Bag’, Chandler gets so stressed out about his mounting credit card debt that he starts sleepwalking and eating food out of garbage cans! When Joey finds out, he offers to help Chandler get his finances under control and even offers him a job as his personal assistant. So, this proves that it’s okay to ask for help when you need it – we can all use a little help sometimes!
In season 6, episode 22 ‘The One Where Paul’s the Man’, we see Monica getting extremely stressed about her wedding expenses and deciding to make a budget for expenses. She even enlists Chandler’s help in sticking to the budget and ends up saving a lot of money in the process. So, it’s advisable to make a budget to stay on top of your finances and avoid overspending.
In season 7, episode 3 ‘The One with Phoebe’s Cookies’, Joey negotiates with his landlord Mr. Heckles over the rent owed for his apartment. Even though Heckles initially refuses to budge on the rent amount, Joey manages to convince him to lower it by offering to do some odd jobs around the building in exchange! This goes to show that it never hurts to try and negotiate – you might just end up getting what you want!
In season 7, episode 14 ‘The One Where They All Turn Thirty’, Rachel panics when she realizes she doesn’t have enough money saved up for Emma’s college and her own retirement. Thankfully, Ross reminds her that she can cash her Ralph Lauren stock options to cover unexpected expenses. Therefore, it’s always important to have some emergency savings set aside for unexpected costs that might come up in life.
In season 8, episode 23 ‘The One Where Rachel Has A Baby (Part 1)', Rachel tries (and failing!) to keep up with Monica's lavish lifestyle after she moves into her apartment following her divorce with Ross. Rachel quickly realizes that she can't afford this lifestyle and ends up moving back into Monica's apartment until she can get back on her feet again, financially.
This goes from showing us that it's important not to spend more money than we actually have – otherwise we'll end up in debt as Rachel did!
These are just seven of the many financial lessons we can learn from watching our favorite TV sitcom F.R.I.E.N.D.S. So next time you're feeling lost when it comes to your finances or are looking for some inspiration on how to save some extra cash - remember these tips from our favorite group of friends!
What’s the worst financial advice you have ever received or read? For me, it was ‘To get rich, you have to be making money while you’re asleep!’
But, why? I don’t want to make money while sleeping, I want to dream and sleep peacefully. Relatable enough?
Well mate, we are in the same boat! Unfortunately, most of us didn’t learn personal finance while growing up. All the financial know-how came from parents, friends, colleagues, or traditional practices.
Not to worry! Today, I am going to demystify some common financial advice and give you some food for thought on how these finance-related gyaan can turn out bad for your financial independence.
You must have read or heard plenty of times about where you should be in terms of saving & investing by a certain age if you want to build a corpus, retire on time and live luxuriously. It is okay to keep a benchmark for yourself but most people fail to do so.
Your financial life changes with every small effort you make, day in & day out. It takes education, hard work, and dedication to become financially independent.
Moreover, why should others decide where you should be at a certain age? I feel personal finance is personal. It should be handled differently by every individual as per their unique needs and understanding.
Decode your savings & spending habits, carve out a financial plan for yourself (maybe, for the next 3 years), analyse your financial position carefully and you will achieve it.
Instant gratification by using a credit card is convincing enough to have one. But, it comes with a cost.
If you don’t have the money to pay for your purchases in the first place, then you shouldn’t make it more expensive by adding interest charges to your credit card. Any delays in your monthly payments can be detrimental to your credit.
The best way to avoid credit card debt and interest charges is to not spend money until you have saved enough to cover your purchases.
It’s okay to financially plan for unplanned situations. But, it shouldn’t be at the cost of your present circumstances. If you’re currently undergoing a crisis, be it your job, family, or lifestyle, you should ideally pause all your long-term financial goals. Your focus should shift to decreasing cash outflow from your savings account.
This is one piece of advice that has been passed from generation to generation. Owning a house might be a great way to scale your net worth in most cases but it is also an expense. Buying drains away your hard-earned money as the down payment, while you could have used that money to otherwise invest, spend and earn rewards/interest.
While renting doesn’t add to your net worth, it does -
Most people don’t realize that nearly all the money they pay in the first 5 years of a home loan goes to interest. If you’re thinking of buying a home, please consider it only if you intend to live in that house for 5 years or more to actually build your corpus.
Owning and renting a house have their own financial pros and cons. You should carefully understand these and then, jump onto the decision.
It might be difficult to choose the perfect present for the special woman in your life, whether it's your wife, girlfriend, mother, grandma, or sister. She frequently claims she wants nothing when you try to choose the ideal present for her, leaving you wondering what on earth to get her. Or you'll waste days, maybe even weeks, trying to come up with a special gift because she seems to have just about every other trendy item on the market. Thankfully, you won't have as much anxiety the next time you go shopping thanks to this list of unique, important, and enjoyable gifts.
Here are some gift suggestions for the lovely lady in your life, ranging from clothing and jewelry to kitchenware, subscription gifts, and much more.
A person with everything undoubtedly has a phone full of fantastic pictures. With a digital photo frame that displays thousands of images, people may recover their favorite pictures. Digital photo frames are easy to assemble and with a clear, vibrant display, high-quality digital photo frames are available. And a proprietary app makes it work flawlessly on iOS and Android. The software allows anyone with access to your account to upload photos, and once they do, they will appear in the frame. This is a terrific method to share recent photos with loved ones who live far away.
A personalized gift box comes with candles, bath bombs, sweet treats, and more, making it a great choice for a birthday or get well soon presents. You just need to choose the occasion-appropriate box, and you're good to go. If you're looking for a gift for ladies under 1000, customized wooden gifts under Rs. 1,000 are an excellent choice. A variety of personalized wooden medals, decorations, notebooks, puzzle wall art, wooden kitchenware, and carved wooden posters & signages are available in the market.
It can be challenging to give a gift to someone who seems to have everything. A gift of Air Pods is suitable for practically everyone. She can use them while running, traveling, or going about her daily business. You may be sure that the important woman in your life will adore these.
If she wears jewelry frequently and you don't want to take the chance of giving her something that is identical to something she already owns, you might offer her a jewelry box or travel case. All women purchase jewelry in large quantities, yet they lack a suitable box to store it in. They can keep all of their jewelry in one place with the aid of this organizer. It contains separate compartments for bangles, neckpieces, earrings, and finger rings. If you are looking for a gift for gf under 1000 Rs. Then this will be the ideal present for a woman who enjoys keeping her jewelry organized.
This wake-up light with an alarm clock is a perfect gift idea for women who have everything. This sunrise simulation lamp, which is so much more than that, enables them to awaken with the sun even on the darkest of mornings. It has seven natural sounds to help to fall asleep even simpler than before. It also serves as a nightlight and an alarm clock.
She'll adore this choice from Fujifilmif she's constantly snapping images of her friends and family or replacing old photos in frames with new ones. It not only enables her to capture photos in a vintage manner but also prints them right away. With the newest instant camera from Fujifilm, users may experiment with colored lens filters or use the Polaroid app to add even more creativity to their photos. Light painting, double exposures, and even remote use are just a few of the many functions that are available on the app.
Consider giving the JBL Flip 6 Portable Bluetooth Speaker to someone who enjoys listening to music or podcasts if you're buying for someone. It's the most affordable portable Bluetooth speaker, it's sturdy and waterproof also, allowing for year-round use. It's always a good idea to have a portable speaker to use at home or when out hiking, and they're especially useful for outdoor events.
Although headphones are at the upper end of the market, you can find noise-canceling models at any price point. Whether an audiophile or not, your gift recipient may use a little more silence in their lives. Give them the freedom to step away from the noise of modern life whenever they choose and create a bit more space for themselves, even if only temporarily.
The real difficulty comes not from picking the ideal gift but from figuring out how to express your love and gratitude when the recipient already has everything they could possibly want or need. Since it's the sentiment that counts, giving thoughtful attention to services, experiences, and presents that demonstrate your concern is far more meaningful than buying someone the most expensive gift. Come up with a gift that has real meaning by thinking outside of the mall or gift baskets.
India is a rapidly growing economy with an emerging middle class. There are many factors behind the spending habits of Indians, including income, population growth, and changes in consumer preferences. To understand better, let’s take a closer look at the underlying factors behind the spending habits of Indians.
India has witnessed a rise in affluence due to growing income levels & job opportunities across different sectors of India. This has led to an increase in the average disposable income for Indian households. It is forecasted to grow by an average of 9.5% p.a., from Rs 494,500 in 2022 to Rs 697,200 in 2026. Inflation is forecast to average 4.3% annually for the same period. This means Indian consumers will see their disposable incomes increase in real terms, estimated at an average of ~5.2% p.a. (Source - Fitch Solutions)
With the emergence of new-age credit providers, access to credit for Indian consumers has significantly increased in the past few years. According to the RBI, personal loans expanded by 20.2% (Y-o-Y) in October 2022 compared to 12.6% in 2021, largely driven by vehicle loans & housing.
Indians now have access to a wide range of products and services at their fingertips, which has enhanced their spending habits. Companies like Amazon, Flipkart, Myntra, Nykaa, etc have created convenient online shopping experiences with free delivery options and same-day delivery for customers who pay an annual subscription fee.
Over the past 2 decades, there has been a steady influx of people into cities like Bangalore, Delhi, Mumbai, etc., resulting in higher demand for products ranging from basic necessities like food and clothing to luxury items such as electronics or jewelry. This trend has resulted in higher consumer spending overall due to increased purchasing power among city dwellers.
Undoubtedly, rising disposable incomes combined with changing preferences brought about by technological advancement have enabled consumers to spend more than ever before on items like travel and luxury goods that were previously considered out of their reach. All in all, Indian consumer spending is expected to continue its robust growth trajectory into 2023—a trend that looks set to remain unchanged for years to come!
When it comes to personal finances, one of the most revealing aspects of your money management is your spending habits. Your spending habits can say a lot about your values, priorities, and emotional state. By understanding what your spending habits say about you, you can gain valuable insights into your relationship with money and make more informed decisions about your finances.
One of the most obvious things that our spending habits can reveal is our priorities. For example, if we regularly spend money on dining out, travel, and entertainment, it may indicate that we place a high value on experiencing new things and enjoying ourselves. On the other hand, if we primarily spend money on bills and necessities, it may indicate that we prioritize stability and security.
Another thing that our spending habits can reveal is our emotional state. For example, suppose we regularly overspend on retail therapy or impulse purchases. In that case, it may indicate that we are using spending to cope with stress or emotions. Similarly, if we find ourselves hoarding money and being overly frugal, it may indicate that we have a fear of scarcity or a lack of trust in our ability to manage our finances.
Our spending habits can also reveal our values and beliefs. For example, if we regularly spend money on charitable donations, it may indicate that we place a high value on social responsibility and helping others. Similarly, if we spend money on environmentally-friendly products or services, it may indicate that we value sustainability and the environment.
However, it is important to note that our spending habits can change over time, and often reflect where we are at in our life. For example, a young person just starting their career may have very different spending habits than a retiree on a fixed income. Also, our spending habits may be influenced by external factors, such as a change in income or a major life event, such as marriage or childbirth.
In conclusion, spending habits can reveal much about an individual's personality, values, and priorities. It is important to understand your own spending habits to make conscious decisions about how to use your resources. Whether you're an impulse buyer, frugal saver, or something in between, there's no shame in being who you are. The key is to be aware of your habits, understand the underlying motivations, and make choices that align with your goals and values.
Hubble Money is a unique spending account designed to give you 10X better returns than your savings account. You can deposit your spending money, that is money you plan to spend on your lifestyle, and watch it grow every day by 0.1%, i.e, 10% in 100 days. You can use your deposit & earnings to generate a virtual payment card and buy anything you want from our brand partners.
We have partnered with 30+ top brands like Amazon, Myntra, Uber, Swiggy, Zomato, Flipkart, and more to deliver the most rewarding spending experience to you.
We’re here to help you make the most of the spending money that is lying idle in your bank and have fun on the way.
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